How to Optimise Google Search Campaigns

google ads bidding strategies google ads targeting strategies google search campaign optimisation improve google ads performance landing page optimisation for ads Aug 18, 2025

If you’re running Google Search campaigns and struggling to generate sales, don’t panic. You’re not alone. With Google continuously changing match types and pushing Performance Max campaigns harder than a TikTok influencer selling miracle water, it can feel overwhelming to keep up.

The good news? You can still win with Search campaigns by focusing on the fundamentals. At Define Digital Academy, we’ve developed the S.T.A.B Method—a simple but powerful framework to optimise your campaigns and improve ROI.

What is the S.T.A.B Method?

S.T.A.B. stands for:

S = Spending & Segmentation
Monitor where your budget is going. Break campaigns into meaningful segments (by product, service, or audience) so you can track performance more accurately and allocate spend effectively.
T = Targeting
Success on Search comes down to reaching the right people. This means reviewing your keyword strategy, refining match types, and carefully adding negative keywords. Broad match can be effective—when combined with smart negatives—but avoid overloading your account with exclusions that restrict reach.
A = Ads & Landing Pages
Your ads are the first impression. Test variations of headlines, descriptions, and calls-to-action. But don’t stop there—your landing page must match the searcher’s intent. Relevance is everything. If your ad promises one thing but your page delivers another, you’ll lose conversions.
B = Bidding
Bid strategies impact how often and where your ads show. From manual CPC to automated strategies like Max Conversions or Target ROAS, the right approach depends on your goals. Small tweaks can make big differences, so regularly review performance and adjust.

👉Google Ads Smart Bidding Strategies: A Step-by-Step Guide for 2025

Why the User Journey Matters

The core principle of optimising Google Search campaigns is relevance. The user’s journey should feel seamless:

They type a query.
They see an ad that directly answers their intent.
They land on a page that fulfills the promise of the ad.

When ad copy, landing pages, and offers align perfectly with user intent, your campaigns become more efficient—and profitable.

Final Thoughts

Optimising Google Search campaigns isn’t about chasing every new feature Google rolls out—it’s about mastering the basics. By applying the S.T.A.B Method—Spending, Targeting, Ads, and Bidding—you’ll have a clear roadmap for turning struggling campaigns into profitable ones.

If you’d like tailored support, take our quick “How can we help you?” quiz and discover the best way we can help your business grow with Google Ads.

How to Optimise Google Search Campaigns

What is the S.T.A.B Method?

Why the User Journey Matters

Final Thoughts

Please Submit Your Details