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I started Define Digital Academy for one reason, to help business owners like you break through and achieve real growth with Google Ads, just like I did in my own business.
After successfully launching & scaling my own business with Google Ads, I spent 7 years consulting to 4 diffe...
If you’re spending money on Google Ads and not getting conversions, the problem is not the platform—it’s your strategy.
Since 2010, I’ve helped businesses of all sizes grow using Google Ads. From startups to established brands, the principles of success remain consistent. In this article, I’ll...
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In the world of Google Ads and digital marketing, few questions stir up as much debate as this:
Should you pay for branded sea...
With Google’s push toward AI-driven targeting, the rise of Performance Max, Demand Gen, and the recent launch of AI Max, many advertisers are asking a valid question:
Is keyword research still necessary for Google Ads?
In short: yes, but it’s evolved.
The Big Shift in Search Behavior
Google’s ...
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I'm excited to be speaking at Channable’s “Next Level E-commerce” webinar – a must-attend event for marketers and e-commerce pros ready to scale smarter, not harder.
🗓 When: June 11, 2025
🎯 Why attend? You'll learn powerful strate...
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Are you launching a new business and wondering if Google Ads is worth the investment?
In this ...
YouTube advertising is rapidly becoming a dominant force in digital marketing, offering brands unmatched opportunities to reach engaged audiences through diverse video formats.
In a recent expert discussion, I sat down with Cory Henke, founder of Variable Media, to break down what works—and wh...
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In the ever-changing world of digital marketing, few developments have had as significant an impact as AI. From automating mun...
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Why Google Ads is starting to look a lot like Meta—and what you need to do right now.
The very nature of how people search is changing and this is something that, honestly, most businesses ...
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Let me start with this…
Google just made one of the most important Performance Max updates in the last 18 months.
No, it’s not a shiny new asset group hack.This one is actually useful.
Goog...
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Are competitor campaigns in Google Ads worth it? Or are they a waste of budget?
In this post, I’m sharing my complete take on Google Ads compet...
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Google Search is evolving rapidly.
Ad placements are shrinking.Clicks are becoming more expensive.And if your Google Ads strategy isn’t evolvin...
