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Google Ads Espresso
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How to Structure Your Google Ads Account in 2026
I got nominated for the Top 100 Most Influential PPC Experts this year, if I have helped you this year could you please vote for me using the link below? (thank you in advance 😀)It takes about 3-5 minutes to complete the survey.👉 Complete The Survey
Your Google Ads account structure is more i...
Dec 15, 2025
ad copywriting
digital marketing
google ads
google ads optimization
ppc strategy
Why Ad Copy Still Matters in 2026
I got nominated for the Top 100 Most Influential PPC Experts this year, if I have helped you this year could you please vote for me using the link below? (thank you in advance 😀)It takes about 3-5 minutes to complete the survey.👉 Complete The Survey
Let’s be real for a moment.
Ad Copy for Goog...
Dec 08, 2025
ad copywriting
digital marketing
google ads
google ads optimization
ppc strategy
Google Ads in 2026: What You Need to Know
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I'm calling it right now....
Dec 01, 2025
Big Changes at Define Digital Academy + our BFCM Sale you don’t want to miss
This time 4 years ago I was in a coffee shop in Brisbane, I was busy planning, structuring and writing my first Google Ads course, which was called “Google Ads Search Bootcamp”.
I had not yet uploaded my first YouTube video...
I had only just settled on the name “Define Digital Academy”...
And...
Nov 24, 2025
bidding strategies google ads
ecommerce google ads strategy
google ads scaling strategy
how to grow google ads campaigns
increase google ads budget
lead generation google ads
performance max scaling
scale google ads
How to Scale Google Ads the Right Way
Spending more money in Google Ads is easy. The real challenge is maintaining or improving your return as your ad spend increases.
Whether you call it scaling, growing, or ramping up, every business owner ultimately wants to know one thing: Will increasing spend lead to profitable results?
When i...
Nov 17, 2025
bidding strategies google ads
ecommerce google ads strategy
google ads scaling strategy
how to grow google ads campaigns
increase google ads budget
lead generation google ads
performance max scaling
scale google ads
The Best Ways to Reduce Your CPC in Google Ads
If you have noticed your cost per click (CPC) increasing week after week, you are not alone. Rising CPCs can quickly limit the number of clicks and conversions you get from your Google Ads budget.
The good news is that there are practical steps you can take to reduce your CPC without sacrificing...
Nov 10, 2025
broad match keywords google ads
google ads optimisation 2025
google ads quality score
how to lower cpc
lower cost per click google ads
problem solution keywords google ads
reduce ad spend google ads
reduce cpc google ads
The Risks of Smart Bidding in Google Ads
Are You Letting Google Overspend Your Ad Budget? Watch my new video on The Risks of Smart Bidding in Google Ads
Watch Here
Activating Smart Bidding in any Google Ads campaign can be your biggest opportunity for growth.
However, it can also be your biggest risk.
If you enable Smart Bidding a...
Nov 03, 2025
ad optimization
digital marketing
google ads
ppc strategy
smart bidding
Starting with Performance Max: The 2025 eCommerce Checklist
Performance Max is a bit like Taylor Swift’s latest album launch…
Some marketers absolutely love it and will defend it with their lives.Others run for the hills at the mere mention of the words “Performance Max.”
That is why this week, I will be releasing 2 x YouTube videos with a checklist fo...
Oct 27, 2025
ecommerce advertising tips
google ads strategy
performance max campaign optimization
performance max for ecommerce
pmax checklist
The Best Google Ads Account Structure for Your Business
🚀 New video out now!
Learn The Best Google Ads Account Structure for Your Business and start maximizing your ad performance today!
Watch Now
With the rapid changes in Google’s AI features and how people are interacting with search, getting your Google Ads account structure right has never bee...
Oct 20, 2025
define digital academy
digital advertising tips
google ads account structure
google ads optimization
ppc strategy
The 3 Must-Have Scripts for Google Ads
AI and automation are transforming how people use search engines and how we manage Google Ads.
If you’re not using scripts or automation tools in your Google Ads campaigns, you’re already falling behind.
Top Google Ads professionals and agencies are leveraging scripts to save time, improve accur...
Oct 13, 2025
* automation tools for google ads
* google ads scripts 2025
* keyword n-gram script
* must-have google ads scripts
* performance max script
* smart bidding script
More Sales with Less Ad Spend Using Google Ads
Clicks to Cashflow starts tomorrow!
Join either the dedicated stream for eCommerce or Lead Gen.
In 3 days learn how to Turn Your Clicks Into Real Customers and Cashflow
Tickets Start from just $99 - Last chance to join!
Learn More & Join Now
For many business owners, getting more sales whi...
Oct 06, 2025
google ads audit checklist
google ads optimization strategy
improve roi with google ads audit
increase conversions without increasing ad spend
reduce wasted ad spend in google ads
The Biggest Mistakes I See in Google Ads Accounts (and How to Fix Them)
Clicks to Cashflow starts in 7 days.
Join either the dedicated stream for eCommerce or Lead Gen.
In 3 days learn how to Turn Your Clicks Into Real Customers and Cashflow
Tickets Start from just $99
Learn More & Join Now
If your Google Ads campaigns aren’t converting, you’re not advertising y...
Sep 29, 2025
advertising mistakes
campaign optimization
digital marketing
google ads
ppc strategy