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Google Ads Espresso

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Should You Run Google Ads Competitor Campaigns? My Honest Take
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Are competitor campaigns in Google Ads worth it? Or are they a waste of budget?
In this post, I’m sharing my complete take on Google Ads compet...
by Aaron Young —
Apr 28, 2025
bidding on competitor keywords
competitor targeting google ads
google ads competitor campaigns
google ads strategy
ppc competitor campaigns
How Search is Changing in 2025 — And What It Means for Your Google Ads Strategy
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Google Search is evolving rapidly.
Ad placements are shrinking.Clicks are becoming more expensive.And if your Google Ads strategy isn’t evolvin...
Apr 21, 2025
google ads campaign setup
google ads for local businesses
google ads for service businesses
google ads strategy 2025
local service business advertising
Get More Leads For Your Business (+ are you interested in DDA Live?)
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If you're a local service-based business, your Google Ads strategy can determine whether you generate consistent leads—or waste thousands on un...
by Aaron Young —
Apr 14, 2025
google ads campaign setup
google ads for local businesses
google ads for service businesses
google ads strategy 2025
local service business advertising
The Google Ads Settings You Need to Get Right (Or Risk Wasting Money)
Aaron's "April Fools Birthday Sale" Starts Tomorrow 🎉🍾
Yep, Aaron’s birthday is April 1st.Nope, this isn’t a prank.🎉 Check your inbox tomorrow for the 48-Hour Birthday Sale!
Over the last few years, Google has made running Google Ads campaigns more accessible than ever.
That’s great—if ...
by Aaron Young —
Mar 31, 2025
google ads best practices
google ads campaign settings
google ads for small business
google ads settings
optimize google ads
The Differences Between PMAX & Demand Gen in Google Ads: Which One is Best for Your Business?
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If you’re running Google Ads right now, I can almost guarantee that in the past seven days, ...
Mar 24, 2025
google ads 2025
google ads campaign strategy
google ads cpc
google ads optimization
lower cpc in google ads
reduce google ads costs
Why Google Ads CPCs Keep Increasing (And How to Fix It)
The way people search is evolving, and Google is rolling out major changes in response.
These shifts are significantly impacting Google Ads campaigns, leading to rising Cost-Per-Click (CPC).
If you’ve noticed an increase in your CPCs, you’re not alone.
Why Are Google Ads CPCs Increasing?
S...
by Aaron Young —
Mar 17, 2025
google ads 2025
google ads campaign strategy
google ads cpc
google ads optimization
lower cpc in google ads
reduce google ads costs
The Biggest Mistakes made by Google Ads Specialists
Get 24/7 Google Ads Coaching with “Aaron AI”
With "Aaron AI" you can call or text Aaron anytime to get help & strategy support with your Google Ads campaigns
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I had an interview with Tomasz Abbott-Wieczorek and we spoke at length about a number of important topics for...
by Aaron Young —
Mar 10, 2025
advanced google ads optimization
ai-powered google ads strategies
google ads career trends
ppc advertising in 2025
the future of paid search
The Future of Google Ads Specialists
Get 24/7 Google Ads Coaching with “Aaron AI”
With "Aaron AI" you can call or text Aaron anytime to get help & strategy support with your Google Ads campaigns
Check Out AI Aaron Now
AI is transforming nearly every industry, and Google Ads is no exception. The rise of automation has sparked ...
by Aaron Young —
Mar 03, 2025
ai in google ads management
digital marketing future
future of google ads specialists
google ads automation strategy
ppc trends 2025
Google Ads Clicks with No Sales? This Is How You Fix It
Paying for clicks in your Google Ads campaign and getting NO SALES or CONVERSIONS is honestly the most frustrating thing that can happen—especially if you are a small business owner.
So in this newsletter, I am going to take you through the exact 5 steps that I go through if I am reviewing ...
by Aaron Young —
Feb 24, 2025
google ads conversion fix
google ads no sales solution
landing page optimisation
optimising google ads campaigns
ppc targeting and ad copy
Why Demand Gen Matters in 2025
I am super excited to announce that my latest Google Ads Course - Mastering Google Ads [All Access] now comes with 24/7 Support 🤯
Meet ‘AI Aaron'
How can ‘AI Aaron’ help?
As ‘AI Aaron’ is trained off all of the Mastering Google Ads course documents ‘AI Aaron’ can:
Answer any course related qu...
by Aaron Young —
Feb 17, 2025
demand gen campaigns 2025
google ads demand gen
google ads optimization
ppc strategies
youtube shorts advertising
The Future of Google Ads: Why Fundamentals Matter More Than Ever
See how Aaron and the Define Digital Academy team can help you with Google Ads coaching or boutique account management.
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There’s been a lot of noise about AI taking over Google Ads. Some say specialists will become obsolete. Others argue that automation will make running campaign...
by Aaron Young —
Feb 10, 2025
ai in google ads
ai-driven marketing
google ads automation
google ads future
performance max strategy
ppc fundamentals
The Power of Storytelling in Google Ads: Lessons from Isaac Rudansky
See how Aaron and the Define Digital Academy team can help you with Google Ads coaching or boutique account management.
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When you think of Google Ads, storytelling probably isn’t the first thing that comes to mind. Most advertisers focus on numbers—click-through rates, conversion...
by Aaron Young —
Feb 03, 2025
advanced google ads techniques
conversion rate optimization
digital marketing strategies
google ads optimization
google ads strategies
google ads tips
paid advertising trends 2025
performance max campaigns
ppc campaign optimization
scaling google ads campaigns