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Google Ads Espresso

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Latest Google Ads Updates from GML 2025: What Business Owners Need to Know
🚀 Join Me Online: Take Your E-commerce Strategy to the Next Level!
I'm excited to be speaking at Channable’s “Next Level E-commerce” webinar – a must-attend event for marketers and e-commerce pros ready to scale smarter, not harder.
🗓 When: June 11, 2025
🎯 Why attend? You'll learn powerful strate...
Jun 09, 2025
google ads for new businesses
google ads optimization
google ads setup guide
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Google Ads Strategy for New Businesses in 2025
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Are you launching a new business and wondering if Google Ads is worth the investment?
In this ...
by Aaron Young —
Jun 02, 2025
google ads for new businesses
google ads optimization
google ads setup guide
google ads strategy 2025
how to scale google ads
ppc for startups
profitable google ads campaign
The Ultimate Guide to YouTube Video Ad Formats
YouTube advertising is rapidly becoming a dominant force in digital marketing, offering brands unmatched opportunities to reach engaged audiences through diverse video formats.
In a recent expert discussion, I sat down with Cory Henke, founder of Variable Media, to break down what works—and wh...
May 26, 2025
ai in google ads
full funnel google ads strategy
google ads 2025 strategy
meta’tisation of google ads
performance max vs demand gen
The Evolution of AI in Digital Marketing: Insights, Automation, and the Future
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In the ever-changing world of digital marketing, few developments have had as significant an impact as AI. From automating mun...
May 19, 2025
ai in google ads
full funnel google ads strategy
google ads 2025 strategy
meta’tisation of google ads
performance max vs demand gen
The “Meta’tisation” of Google Ads ... [What you need to start doing now]
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Why Google Ads is starting to look a lot like Meta—and what you need to do right now.
The very nature of how people search is changing and this is something that, honestly, most businesses ...
by Aaron Young —
May 12, 2025
ai in google ads
full funnel google ads strategy
google ads 2025 strategy
meta’tisation of google ads
performance max vs demand gen
🎯 Performance Max Gets a Reporting Upgrade (Finally)
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Let me start with this…
Google just made one of the most important Performance Max updates in the last 18 months.
No, it’s not a shiny new asset group hack.This one is actually useful.
Goog...
by Aaron Young —
May 05, 2025
google ads channel reporting
google ads optimization tips
performance max update 2025
responsive search ads insights
search terms in pmax
Should You Run Google Ads Competitor Campaigns? My Honest Take
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Are competitor campaigns in Google Ads worth it? Or are they a waste of budget?
In this post, I’m sharing my complete take on Google Ads compet...
by Aaron Young —
Apr 28, 2025
bidding on competitor keywords
competitor targeting google ads
google ads competitor campaigns
google ads strategy
ppc competitor campaigns
How Search is Changing in 2025 — And What It Means for Your Google Ads Strategy
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Google Search is evolving rapidly.
Ad placements are shrinking.Clicks are becoming more expensive.And if your Google Ads strategy isn’t evolvin...
Apr 21, 2025
google ads campaign setup
google ads for local businesses
google ads for service businesses
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local service business advertising
Get More Leads For Your Business (+ are you interested in DDA Live?)
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If you're a local service-based business, your Google Ads strategy can determine whether you generate consistent leads—or waste thousands on un...
by Aaron Young —
Apr 14, 2025
google ads campaign setup
google ads for local businesses
google ads for service businesses
google ads strategy 2025
local service business advertising
The Google Ads Settings You Need to Get Right (Or Risk Wasting Money)
Aaron's "April Fools Birthday Sale" Starts Tomorrow 🎉🍾
Yep, Aaron’s birthday is April 1st.Nope, this isn’t a prank.🎉 Check your inbox tomorrow for the 48-Hour Birthday Sale!
Over the last few years, Google has made running Google Ads campaigns more accessible than ever.
That’s great—if ...
by Aaron Young —
Mar 31, 2025
google ads best practices
google ads campaign settings
google ads for small business
google ads settings
optimize google ads
The Differences Between PMAX & Demand Gen in Google Ads: Which One is Best for Your Business?
The Define Digital Academy App is here! 📱
Now available on Apple & Android, so you can access your courses and connect with our community anytime, anywhere.
Download on Apple
Download on Android
If you’re running Google Ads right now, I can almost guarantee that in the past seven days, ...
Mar 24, 2025
google ads 2025
google ads campaign strategy
google ads cpc
google ads optimization
lower cpc in google ads
reduce google ads costs
Why Google Ads CPCs Keep Increasing (And How to Fix It)
The way people search is evolving, and Google is rolling out major changes in response.
These shifts are significantly impacting Google Ads campaigns, leading to rising Cost-Per-Click (CPC).
If you’ve noticed an increase in your CPCs, you’re not alone.
Why Are Google Ads CPCs Increasing?
S...
by Aaron Young —
Mar 17, 2025
google ads 2025
google ads campaign strategy
google ads cpc
google ads optimization
lower cpc in google ads
reduce google ads costs