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                  Google Ads Espresso
                
              
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    The Risks of Smart Bidding in Google Ads
    
      
Are You Letting Google Overspend Your Ad Budget? Watch my new video on The Risks of Smart Bidding in Google Ads
Watch Here 
 
Activating Smart Bidding in any Google Ads campaign can be your biggest opportunity for growth.
However, it can also be your biggest risk.
If you enable Smart Bidding a...
    
    
      
      Nov 03, 2025
    
    
      
        
          ad optimization
        
          digital marketing
        
          google ads
        
          ppc strategy
        
          smart bidding
        
      
    
  
    Starting with Performance Max: The 2025 eCommerce Checklist
    
      
 
Performance Max is a bit like Taylor Swift’s latest album launch…
Some marketers absolutely love it and will defend it with their lives.Others run for the hills at the mere mention of the words “Performance Max.”
That is why this week, I will be releasing 2 x YouTube videos with a checklist fo...
    
    
      
      Oct 27, 2025
    
    
      
        
          ecommerce advertising tips
        
          google ads strategy
        
          performance max campaign optimization
        
          performance max for ecommerce
        
          pmax checklist
        
      
    
  
    The Best Google Ads Account Structure for Your Business
    
      
🚀 New video out now!
Learn The Best Google Ads Account Structure for Your Business and start maximizing your ad performance today!
Watch Now 
With the rapid changes in Google’s AI features and how people are interacting with search, getting your Google Ads account structure right has never bee...
    
    
      
      Oct 20, 2025
    
    
      
        
          define digital academy
        
          digital advertising tips
        
          google ads account structure
        
          google ads optimization
        
          ppc strategy
        
      
    
  
    The 3 Must-Have Scripts for Google Ads
    
      
AI and automation are transforming how people use search engines and how we manage Google Ads.
If you’re not using scripts or automation tools in your Google Ads campaigns, you’re already falling behind.
Top Google Ads professionals and agencies are leveraging scripts to save time, improve accur...
    
    
      
      Oct 13, 2025
    
    
      
        
          * automation tools for google ads
        
          * google ads scripts 2025
        
          * keyword n-gram script
        
          * must-have google ads scripts
        
          * performance max script
        
          * smart bidding script
        
      
    
  
    More Sales with Less Ad Spend Using Google Ads
    
      
Clicks to Cashflow starts tomorrow! 
Join either the dedicated stream for eCommerce or Lead Gen.
In 3 days learn how to Turn Your Clicks Into Real Customers and Cashflow
Tickets Start from just $99 - Last chance to join!
 Learn More & Join Now
 
For many business owners, getting more sales whi...
    
    
      
      Oct 06, 2025
    
    
      
        
          google ads audit checklist
        
          google ads optimization strategy
        
          improve roi with google ads audit
        
          increase conversions without increasing ad spend
        
          reduce wasted ad spend in google ads
        
      
    
  
    The Biggest Mistakes I See in Google Ads Accounts (and How to Fix Them)
    
      
Clicks to Cashflow starts in 7 days. 
Join either the dedicated stream for eCommerce or Lead Gen.
In 3 days learn how to Turn Your Clicks Into Real Customers and Cashflow
Tickets Start from just $99
 Learn More & Join Now
If your Google Ads campaigns aren’t converting, you’re not advertising y...
    
    
      
      Sep 29, 2025
    
    
      
        
          advertising mistakes
        
          campaign optimization
        
          digital marketing
        
          google ads
        
          ppc strategy
        
      
    
  
    Split Testing Ad Copy in Google Ads: What You Need to Know in 2025
    
      
Exciting News: I am running my first ever live Google Ads Event
Clicks to Cashflow has dedicated streams for eCommerce & Lead GenThis online event runs for 3-4 days & Tickets Start from just $99
 Learn More & Join Now
 
Split testing is still one of the most effective optimisations you can mak...
    
    
      
      Sep 22, 2025
    
    
      
        
          ad-copy-testing
        
          digital-marketing
        
          google-ads
        
          ppc-optimisation
        
          split-testing
        
      
    
  
    What Every Service-Based Business Needs to Know About Google Ads
    
      
 
Exciting News: I am running my first ever live Google Ads Challenge
Sales Open tomorrow BUT as a newsletter subscriber you can get early access from today.This online event runs for 3-4 days & Tickets Start from just $99
 Learn More & Join Now
 
Running Google Ads for service-based or lead g...
    
    
      
      Sep 15, 2025
    
    
      
        
          #conversiontracking
        
          #digitaladvertising
        
          #googleads
        
          #leadgeneration
        
          #performancemax
        
          #ppcmarketing
        
          #servicebusinessmarketing
        
      
    
  
    What Every eCom Brand Needs To Know About Google Ads
    
      
DDA: ON Demand our new 'Done with You Google Ads Management" program is already getting amazing results for our first intake of businesses.Like one eCom brand  who has doubled their sales  (in just 3 weeks)
This was achieved after the only the first round of changes that me & my Google Ads coach...
    
    
      
      Sep 08, 2025
    
    
      
        
      
    
  
    Should You Use AI Max for Google Ads in 2025?
    
      
You can watch the full YouTube Video here 👆
Since its launch, Google has been pushing AI Max harder than Jordan Belfort was pushing penny stocks in the ’80s. But the question for business owners is: should you actually use it for your Google Ads campaigns right now?
The short answer: it depends...
    
    
      
      Sep 01, 2025
    
    
      
        
      
    
  
    Is Google Search Dying? What It Really Means for Your Business
    
      
  
Watch the full video on my YouTube channel now
 
Every few months, the internet explodes with predictions that “Google Search is dying.” TikTok creators, influencers, and even mainstream media push the idea that AI tools like ChatGPT and Perplexity are taking over.
But on the o...
    
    
      
      Aug 26, 2025
    
    
      
        
      
    
  
    The STRATEGIC Way to Optimise Search & PMAX campaigns
    
      
DDA: ON Demand our new 'Done with You Google Ads Management" program is already getting amazing results for our first intake of businesses. Like this eCom brand who has doubled their sales to over 20 a day for the first time in 6 months. (in just 3 weeks)
This was achieved after the only the fi...
    
    
      
      Aug 18, 2025