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Google Ads Espresso
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Starting with Performance Max: The 2025 eCommerce Checklist
Performance Max is a bit like Taylor Swift’s latest album launch…
Some marketers absolutely love it and will defend it with their lives.Others run for the hills at the mere mention of the words “Performance Max.”
That is why this week, I will be releasing 2 x YouTube videos with a checklist fo...
Oct 27, 2025
ecommerce advertising tips
google ads strategy
performance max campaign optimization
performance max for ecommerce
pmax checklist
The Best Google Ads Account Structure for Your Business
🚀 New video out now!
Learn The Best Google Ads Account Structure for Your Business and start maximizing your ad performance today!
Watch Now
With the rapid changes in Google’s AI features and how people are interacting with search, getting your Google Ads account structure right has never bee...
Oct 20, 2025
define digital academy
digital advertising tips
google ads account structure
google ads optimization
ppc strategy
The 3 Must-Have Scripts for Google Ads
AI and automation are transforming how people use search engines and how we manage Google Ads.
If you’re not using scripts or automation tools in your Google Ads campaigns, you’re already falling behind.
Top Google Ads professionals and agencies are leveraging scripts to save time, improve accur...
Oct 13, 2025
* automation tools for google ads
* google ads scripts 2025
* keyword n-gram script
* must-have google ads scripts
* performance max script
* smart bidding script
More Sales with Less Ad Spend Using Google Ads
Clicks to Cashflow starts tomorrow!
Join either the dedicated stream for eCommerce or Lead Gen.
In 3 days learn how to Turn Your Clicks Into Real Customers and Cashflow
Tickets Start from just $99 - Last chance to join!
Learn More & Join Now
For many business owners, getting more sales whi...
Oct 06, 2025
google ads audit checklist
google ads optimization strategy
improve roi with google ads audit
increase conversions without increasing ad spend
reduce wasted ad spend in google ads
The Biggest Mistakes I See in Google Ads Accounts (and How to Fix Them)
Clicks to Cashflow starts in 7 days.
Join either the dedicated stream for eCommerce or Lead Gen.
In 3 days learn how to Turn Your Clicks Into Real Customers and Cashflow
Tickets Start from just $99
Learn More & Join Now
If your Google Ads campaigns aren’t converting, you’re not advertising y...
Sep 29, 2025
advertising mistakes
campaign optimization
digital marketing
google ads
ppc strategy
Split Testing Ad Copy in Google Ads: What You Need to Know in 2025
Exciting News: I am running my first ever live Google Ads Event
Clicks to Cashflow has dedicated streams for eCommerce & Lead GenThis online event runs for 3-4 days & Tickets Start from just $99
Learn More & Join Now
Split testing is still one of the most effective optimisations you can mak...
Sep 22, 2025
ad-copy-testing
digital-marketing
google-ads
ppc-optimisation
split-testing
What Every Service-Based Business Needs to Know About Google Ads
Exciting News: I am running my first ever live Google Ads Challenge
Sales Open tomorrow BUT as a newsletter subscriber you can get early access from today.This online event runs for 3-4 days & Tickets Start from just $99
Learn More & Join Now
Running Google Ads for service-based or lead g...
Sep 15, 2025
#conversiontracking
#digitaladvertising
#googleads
#leadgeneration
#performancemax
#ppcmarketing
#servicebusinessmarketing
What Every eCom Brand Needs To Know About Google Ads
DDA: ON Demand our new 'Done with You Google Ads Management" program is already getting amazing results for our first intake of businesses.Like one eCom brand who has doubled their sales (in just 3 weeks)
This was achieved after the only the first round of changes that me & my Google Ads coach...
Sep 08, 2025
Should You Use AI Max for Google Ads in 2025?
You can watch the full YouTube Video here 👆
Since its launch, Google has been pushing AI Max harder than Jordan Belfort was pushing penny stocks in the ’80s. But the question for business owners is: should you actually use it for your Google Ads campaigns right now?
The short answer: it depends...
Sep 01, 2025
Is Google Search Dying? What It Really Means for Your Business
Watch the full video on my YouTube channel now
Every few months, the internet explodes with predictions that “Google Search is dying.” TikTok creators, influencers, and even mainstream media push the idea that AI tools like ChatGPT and Perplexity are taking over.
But on the o...
Aug 26, 2025
The STRATEGIC Way to Optimise Search & PMAX campaigns
DDA: ON Demand our new 'Done with You Google Ads Management" program is already getting amazing results for our first intake of businesses. Like this eCom brand who has doubled their sales to over 20 a day for the first time in 6 months. (in just 3 weeks)
This was achieved after the only the fi...
Aug 18, 2025
Google Ads for eCommerce: How to get started in 2025
My latest video on YouTube is now live.
In this video I am joined by Johan as we go through the important topic of "Offline Conversion Tracking for Lead Generation"
👉 Watch Now
Thinking about running Google Ads for your eCommerce store this year?
In 2025, they can be one of the most effec...
Aug 11, 2025