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Google Ads Espresso
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The Biggest Mistakes I See in Google Ads Accounts (and How to Fix Them)
Clicks to Cashflow starts in 7 days.
Join either the dedicated stream for eCommerce or Lead Gen.
In 3 days learn how to Turn Your Clicks Into Real Customers and Cashflow
Tickets Start from just $99
Learn More & Join Now
If your Google Ads campaigns aren’t converting, you’re not advertising y...
Sep 29, 2025
advertising mistakes
campaign optimization
digital marketing
google ads
ppc strategy
Split Testing Ad Copy in Google Ads: What You Need to Know in 2025
Exciting News: I am running my first ever live Google Ads Event
Clicks to Cashflow has dedicated streams for eCommerce & Lead GenThis online event runs for 3-4 days & Tickets Start from just $99
Learn More & Join Now
Split testing is still one of the most effective optimisations you can mak...
Sep 22, 2025
ad-copy-testing
digital-marketing
google-ads
ppc-optimisation
split-testing
What Every Service-Based Business Needs to Know About Google Ads
Exciting News: I am running my first ever live Google Ads Challenge
Sales Open tomorrow BUT as a newsletter subscriber you can get early access from today.This online event runs for 3-4 days & Tickets Start from just $99
Learn More & Join Now
Running Google Ads for service-based or lead g...
Sep 15, 2025
#conversiontracking
#digitaladvertising
#googleads
#leadgeneration
#performancemax
#ppcmarketing
#servicebusinessmarketing
What Every eCom Brand Needs To Know About Google Ads
DDA: ON Demand our new 'Done with You Google Ads Management" program is already getting amazing results for our first intake of businesses.Like one eCom brand who has doubled their sales (in just 3 weeks)
This was achieved after the only the first round of changes that me & my Google Ads coach...
Sep 08, 2025
Should You Use AI Max for Google Ads in 2025?
You can watch the full YouTube Video here 👆
Since its launch, Google has been pushing AI Max harder than Jordan Belfort was pushing penny stocks in the ’80s. But the question for business owners is: should you actually use it for your Google Ads campaigns right now?
The short answer: it depends...
Sep 01, 2025
Is Google Search Dying? What It Really Means for Your Business
Watch the full video on my YouTube channel now
Every few months, the internet explodes with predictions that “Google Search is dying.” TikTok creators, influencers, and even mainstream media push the idea that AI tools like ChatGPT and Perplexity are taking over.
But on the o...
Aug 26, 2025
The STRATEGIC Way to Optimise Search & PMAX campaigns
DDA: ON Demand our new 'Done with You Google Ads Management" program is already getting amazing results for our first intake of businesses. Like this eCom brand who has doubled their sales to over 20 a day for the first time in 6 months. (in just 3 weeks)
This was achieved after the only the fi...
Aug 18, 2025
Google Ads for eCommerce: How to get started in 2025
My latest video on YouTube is now live.
In this video I am joined by Johan as we go through the important topic of "Offline Conversion Tracking for Lead Generation"
👉 Watch Now
Thinking about running Google Ads for your eCommerce store this year?
In 2025, they can be one of the most effec...
Aug 11, 2025
Why Your Google Ads Campaigns Aren’t Working (And How to Fix Them)
Apply Now
Inside DDA: On Demand, you get:
✅ Initial Audit & Strategy Pathway where I’ll personally review your current account and lay out a plan for the next 90 days
✅ Weekly 1:1 Coaching Calls with me or my DDA coaches for live strategy, feedback and execution support
✅ 24/7 Slack Support so ...
Aug 04, 2025
ad campaign tips
conversion rate
digital marketing
google ads
ppc optimization
Should You Hire a Digital Agency?
Apply Now
Inside DDA: On Demand, you get:
✅ Initial Audit & Strategy Pathway where I’ll personally review your current account and lay out a plan for the next 90 days
✅ Weekly 1:1 Coaching Calls with me or my DDA coaches for live strategy, feedback and execution support
✅ 24/7 Slack Support so ...
Jul 21, 2025
business scaling
digital agency
digital marketing
google ads
in-house marketing
marketing strategy
paid advertising
small business growth
This is why I started Define Digital Academy (and what’s next)
Apply Now
I started Define Digital Academy for one reason, to help business owners like you break through and achieve real growth with Google Ads, just like I did in my own business.
After successfully launching & scaling my own business with Google Ads, I spent 7 years consulting to 4 diffe...
Jul 14, 2025
google ads for ecommerce
google ads for lead generation
google ads optimization
google ads strategy
high-converting landing pages
how to use google ads
how to use google ads google ads campaign structure
ppc advertising tips
How to Succeed with Google Ads: Strategies That Actually Work
If you’re spending money on Google Ads and not getting conversions, the problem is not the platform—it’s your strategy.
Since 2010, I’ve helped businesses of all sizes grow using Google Ads. From startups to established brands, the principles of success remain consistent. In this article, I’ll...
Jul 07, 2025
google ads for ecommerce
google ads for lead generation
google ads optimization
google ads strategy
high-converting landing pages
how to use google ads
how to use google ads google ads campaign structure
ppc advertising tips