Inside DDA: On Demand, you get:
✅ Initial Audit & Strategy Pathway where I’ll personally review your current account and lay out a plan for the next 90 days
✅ Weekly 1:1 Coaching Calls with me or my DDA coaches for live strategy, feedback and execution support
✅ 24/7 Slack Support so you’re never stuck without answers
✅ Monthly Masterclasses with guest experts covering pricing, offers, landing pages, ad creatives, copywriting, tracking and more
When it comes to digital marketing especially Google Ads; there’s one question business owners keep asking:
Should I hire a digital agency, or run ads in-house?
Let me be clear:
This isn’t about bashing agencies. There are plenty doing great work.
But depending on where your business is at, hiring an agency might not be the best move.
Let me explain...
The truth about what really drives results
To run a profitable Google Ads campaign, whoever’s managing it needs to understand two key things:
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How your business works
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How the ad platform works
If either one is missing, your results will suffer.
No dashboard, monthly report or optimization can make up for not understanding your offer, your customers, or your strategy.
What stage is your business in?
If you’re launching or spending under $10k/month on Google Ads, here’s my honest advice:
You’re better off managing your campaigns in-house or with someone on your team.
Why?
Because at lower budgets, most agencies don’t have the time to go deep into:
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What makes your most profitable customers buy
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What messaging resonates with your audience
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What your brand stands for and how to communicate it
These aren’t side details. They’re essential for success with Google Ads.
Why I started Define Digital Academy
After consulting for three large agencies over five years & seeing the same pattern over and over again, I knew something needed to change.
Smaller businesses weren’t failing because of bad strategy.
They just weren’t getting the time or attention they needed.
That’s why I launched Define Digital Academy.
To give business owners access to high-level Google Ads strategy and training, without relying on expensive agency retainers.
What’s the skillset of your current team?
Let’s say you’re a trade or service-based business with limited tech support, hiring an agency might make sense.
But if you’re an ecommerce brand, SaaS company, or professional service firm with:
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Admin staff
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Creative or content roles
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Tech support
…you’d be surprised how well your team can perform with the right training.
You don’t need to be experts you just need enough skill to run, track, and improve campaigns with support when needed.
The future of agencies is changing
Thanks to AI and automation, many agency tasks can now be done faster, better, and cheaper with software:
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Search term audits
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Ad copy testing
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Bid adjustments
So does that mean agencies are obsolete?
No... but their role is evolving.
Smart businesses today use agencies as strategic partners not as task runners.
They invest in training their teams and bring in outside experts for support, not just execution.
Before you hire a digital agency, ask yourself:
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Do they understand my business well enough to make a real impact?
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Can I or someone on my team run campaigns with the right training?
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Would I get better value by building internal capability first?
The best-performing businesses in 2025 aren’t outsourcing everything.
They’re building in-house capability and using outside help strategically.
Want help figuring out the right model for your business?
This is why we launched Define Digitial Academy: On Demand which includes weekly 1:1 calls with Aaron & his DDA Coaches. If you want more information can apply now.
Apply & Find Out More about "DDA: On Demand"
Have a great week,
Aaron
- Monday 21st July, 8pm AEST: Should You Hire A Digital Agency?
- Wednesday 23rd July, 8pm AEST: The Best Google Ads Campaign Types To Use In 2025
Head Over To My YouTube Channel 👇
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[LIVE MASTERCLASS + Q&A]
Conversion Tracking & Lead Quality | Johan Carlberger 💻
Thursday, 24th, July, 2025, 11:00 AM (AEST)
Wednesday, 23rd, July, 2025 2:00 PM (GMT)
Wednesday, 23rd July, 2025, 06:00 AM (PT)
