Why Ad Copy Still Matters in 2026

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Let’s be real for a moment.

Ad Copy for Google Ads isn’t dead.

In fact, in the age of ChatGPT headlines and fully automated assets, it’s never been more important.

Everyone else is hitting “auto-generate” and relying on Google's AI to stitch together some vague copy.

This is a MASSIVE opportunity for you to stand out.

• Not with hacks.

• Not with gimmicks.

You stand out with real copy that connects, converts, and actually sounds human.

The Biggest Mistake I See

One of my pet peeves when reviewing accounts is seeing lazy ad copy.

You know the ones.

The same keyword stuffed headline written 15 times in a row 🤦‍♂️

This applies whether you're selling sunglasses online or generating leads for a local plumber:

• ✅ “Cheap Sunglasses Online” or “Plumber Sydney”

• ✅ “Best Cheap Sunglasses” or “Best Plumber Sydney”

• ✅ “Discount Sunglasses Store” or “Local Sydney Plumber”

And then they wonder why their ads aren't converting.

If you’re doing this, you’re just blending in. Blending in is the fastest way to waste your ad budget.

The 4 Core Components of Every Ad

Here’s the structure we use when writing Google Ads for our clients:

1. The Hook: Grab attention & build emotion.

2. The Offer: Make it clear what the user gets or what the next step is.

3. The Proof: Use reviews, guarantees, USPs.

4. The CTA: Move them to click now.

But here’s the part that most people miss and where the best results come from:

✨ Your CTA and emotional triggers are where the magic happens.

This is where you can say something that your competitors can’t or won’t say.

But this requires you to know your customer:

• What do they fear?

• What are they trying to avoid?

• What’s the one thing they wish someone would say?

That takes research.

That takes empathy.

That takes time.

But it’s also how you write ads that actually convert.

Don’t Skip the Work

Anyone can write keyword-heavy headlines.

But real performance comes when your ad moves someone to take action.

• 🧠 Think about what you're offering.

• 💬 Say it in a way your competitors can't.

• 🔥 And make them feel something.

If you're not doing this, then you’re relying too much on Google AI to do the work for you.

📹 This is Part of My “Get Google Ready for 2026” Series

If you haven’t yet, go watch the full video on how to write better Google Ads here.

👉 Watch Now

Have a great week in Google Ads,

Aaron