This time 4 years ago I was in a coffee shop in Brisbane, I was busy planning, structuring and writing my first Google Ads course, which was called “Google Ads Search Bootcamp”.

I had not yet uploaded my first YouTube video...

I had only just settled on the name “Define Digital Academy”...

And I had absolutely no idea if anyone would even care, let alone buy my course...

But I kept planning and writing my first course, and even said to myself if only a few people buy it I would have achieved my goal of helping people use Google Ads to grow their businesses.

This has always been (and always will be) my core driving focus, to help people not only understand but also be able to set-up, structure & optimise their Google Ads campaigns.

You may ask, why is this so important to me?

It is because I am acutely aware of what it is like to stay up at night wondering how you are going to get more sales or generate more leads so that your business can not only survive but also be successful.

Once you have run a business you see sales or leads or conversions (whatever you call them) differently. They are not just sales or leads as they mean so much more, like…

• You can now afford to pay your staff for another month (including you)

• You can buy more stock

• You can improve your products & services

When I first started my first business I felt powerless, every week I would reach out to our marketing agency that we had trusted with the marketing of our business and ask “why are we not getting any leads?”

And while the responses were different each week, basically they didn’t care.

That’s when I learnt that no one cares as much about your business as you do.

I remember the day back in 2010 when I met with a friend of mine who had also started his own business and was getting some success with this thing called “Google Adwords” (that’s what it was called back then).

I fired the marketing agency, and started running my own ads.

I knew nothing about Google Adwords, so I would wake up in the morning before work to learn as much as I could, reading blogs and Google’s own documentation. And then at night I would implement what I had learnt and analyse my campaigns, my website & my sales emails until the most amazing thing happened.

It worked. The leads started to roll in and I saved my business (which is still running today).

But through that whole process the one feeling I felt that I never wanted to feel again was being powerless.

That is why I am so passionate about teaching people Google Ads because for me when you understand Google Ads you can not only save your business but also grow & scale it too.

That is my mission and the driving motivation behind Define Digital Academy.

To put it simply, Define Digital Academy exists to empower business owners to grow & scale their own businesses using Google Ads.

Now that we have completed the trip down memory lane, I have something super exciting to announce.

Since I launched my first course in January 2022, so much has changed. 

• Google replaced Smart Shopping & Local campaigns with Performance Max

• Google fundamentally changed how keyword match types work

• ChatGPT and conversational search was launched

• Google launched Demand Gen campaigns

• Google then also launched AI MAX 

• Google search now uses AI Overviews & AI Mode for conversational search right inside of Google search

And there are still many many more changes to come over the coming months. 

These constant changes have meant that for Define Digital Academy to be able to continue to offer the most practical, easy to implement and proven Google Ads strategies it takes more than just a single course, as you also need to be able to reach out to trusted Google Ads experts who can give you the exact steps you need to take to see success with Google Ads for your business.

Drum roll please….

Define Digital Academy is launching its new program called DDA: Google Ads Mastery 

What is changing?

Until now I had sold my courses & community separately, but due to all of the constant changes in Google Ads (as listed above) and the very fast changing nature in how people are consuming content and learning online, we are now excited to announce that Define Digital Academy is moving to a subscription model that includes full access to my courses & community benefits at one simple price. 

What do you get inside of DDA: Google Ads Mastery? Everything you need for continued success with Google Ads, but let me break it down for you right now:

• Access to our flagship course “Mastering Google Ads | All Access” 13+ Hours of teaching (value $899). 

• Access to my ‘Smart Bidding Prompt’ which uses your real account data to make sure you are using the correct tCPA or tROAS goal (value $899)

PLUS the Community benefits of: (value $1,196)

• 24/7 Google Ads Coaching with ‘AI Aaron”

• Google Ads Community Support Feed

And here is some even better news, we are now increasing the support within Google Ads Mastery with 2 new Google Ads coaches joining the team, which brings the total to 4 experienced Google Ads coaches who can answer your questions or help solve any issues that you have with Google Ads.

This means we now have coaches based in Australia, Europe and the USA so wherever you live in the world there will be live coaching calls that are easy to attend. (No more 2am live calls 😂)

When does this start? 

It starts NOW… DDA: Google Ads Mastery is already live.

And because we really want you inside of our new & improved Course & Community Hub, here is an offer that is too good to refuse.

To say THANK YOU for supporting me so far in this journey, for the next 72 hours I am giving you a once off discount, where you can get a free upgrade to our Live Coaching Package for the same price of the Self Learning Package 🤯

This means that you get access to our full course, AI Aaron & the Community feed PLUS:

• Weekly Group Coaching Calls with Aaron & DDA Coaches

• Monthly Masterclasses (So you always stay up to date with latest data driven strategies that are working now in Google Ads)

• Free VIP Tickets to Quarterly Live Challenges (value $1,196)

• “Clicks to Cashflow Challenge”

• “Getting Started with Google Ads”

All for the low price of $149 $99 per month saving you $600 per year.

Join Monthly Now 

Or you can save more and join annually for only $1,499 $999 p/year saving you $789 per year.

Join Yearly Now 

I look forward to seeing you inside DDA: Mastering Google Ads very soon.

Have a great week,

Aaron

Ps. if you would like to know more about DDA: Google Ads Mastery click here

• Monday 24th November, 8pm AEST: When to Use Demand Gen Campaigns
• Wednesday 26th November, 8pm AEST: The Biggest Mistakes I see with Demand Gen Campaigns
  
  

Head Over To My YouTube Channel 👇

[LIVE MASTERCLASS + Q&A] 

Service Business Lead Gen Q&A | with Johan Carlberger 💻

Wednesday, 26th, November, 2025, 00:00 AM (AEST) 
Tuesday, 25th, November, 2025 2:00 PM (GMT) 
Tuesday, 25th, November 2025, 06:00 AM (PT)