Find out why your Goggle Ads campaigns are not working
Aug 06, 2025Are your Google Ads campaigns burning budget but delivering poor results? You're not alone — and you're not doomed. In this article, I’ll walk you through the exact framework I use to audit underperforming Google Ads accounts. It’s the same process I’ve used to launch my own businesses and coach thousands of others to success.
But first, let’s clear up a common myth: Google Ads does work.
The issue isn’t the platform — it’s how you’re using it. Once you accept that, you can focus your energy on fixing what really matters. Here are the three core areas to review when your campaigns just aren’t converting.
1. Your Google Ads Account: Is the Engine Tuned Properly?
Let’s start with what’s inside your account. I always begin with a detailed audit to uncover what’s holding back performance. Here’s what I look for:
- Campaign structure: Are there too many campaigns with no clear purpose?
- Key metrics: Review CTR and conversion rate to benchmark performance.
- Bidding strategy: Are you using manual, smart bidding, or enhanced CPC appropriately?
- Change history: Has the account been regularly and strategically optimized?
These are the clues that determine whether the account setup is helping or hurting performance. It’s not about random tweaks — it’s about diagnosing the source of the issue.
Call to Action: If you need help auditing your account, fill out the “How Can We Help You” form. It only takes 90 seconds.
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2. Your Landing Page: Is It Helping or Hurting?
Even the most well-structured Google Ads campaign can fail if your landing page experience doesn’t hold up. Most issues we find fall into these categories:
- Poor website performance and slow load times
- Irrelevant messaging that does not match the search intent
- Confusing layouts with too many messages or calls to action
- A lack of emotional messaging or desire-building
- No authority markers such as testimonials, awards, or guarantees
The landing page must align with the ad. There should be one clear message and one primary action you want users to take. Anything more causes friction and confusion.
If you want to learn more about improving your landing pages, I recommend watching the follow-up training after this.
3. Your Offer: More Than Just Price
A common misconception is that if your ads are not converting, you should lower your prices. But your offer is much more than just pricing. It includes your positioning, your brand experience, and your messaging.
Think of how luxury brands sell the same item as budget brands, but at vastly different price points. What changes is the experience, the perception, and the story.
To fix your offer, ask yourself:
- Is the messaging clear and emotionally resonant?
- Does the branding match what your audience expects?
- Are you making a compelling case for why someone should choose you now?
We recently applied this thinking with a brand called Ems for Kids and saw immediate improvements by adjusting the offer without touching price.
Conclusion: Diagnose, Don’t Guess
If your Google Ads campaigns aren’t working, it’s not about doing more of the same. It’s about taking a structured approach to uncover and resolve the real issue.
- Start by auditing your account setup and metrics
- Then review the full user journey through your landing pages
- And finally, refine your offer to connect with your ideal customer
Each of these elements plays a critical role in campaign performance. Once they are aligned, you will start seeing the improvements you’ve been chasing.