The 2 Questions You Must Ask Every Google Rep

google ads recommendations google ads reps advice google rep experience should you listen to google reps smart bidding recommendations Nov 12, 2025

Before accepting any advice—especially changes to bidding strategies, budgets, or campaign structures—ask these two questions:

1. How long have you been running Google Ads, and how many campaigns are you actively managing?

This tells you their actual experience level.

Why this matters

Many business owners assume that if someone works for Google, they must be an expert.
This is not true.

While some reps are highly experienced, in many regions the average rep has limited hands-on experience—sometimes one year or less.

Even Google’s direct in-office roles can have low experience requirements depending on location.

If you wouldn’t hire an agency or freelancer without asking about experience and qualifications, you shouldn’t accept recommendations from a rep without this question either.

👉Outdated Google Ads Strategies

2. Can you provide 2–3 case studies from similar businesses with similar spend?

This clarifies whether their recommendation is backed by relevant evidence—not generic scripts from Google HQ.

Why this matters

Most reps share standard talking points approved by Google, not custom strategy.
This doesn’t make the talking points wrong, but:

The question is whether those strategies work for your business, with your budget, structure, goals, and conversion model.

Google often presents impressive examples, such as this testimonial from the AI Max launch:

“Advertisers like L’Oréal are already seeing stronger results… with a 2X higher conversion rate at a 31% lower cost-per-conversion.”

However, Google does not disclose:

the account’s monthly spend
the brand’s existing demand
whether they are supported by TV, billboards, Meta ads, influencers, retail distribution, etc.

A small business spending $3K per month is not comparable to a multinational spending millions across multiple channels.

This is why you should ask the rep for examples from similar industries and similar spending levels.

Google cannot share exact account details, but they can provide trends and anonymized comparisons. That’s what you want.

When You Receive a Call From Google

Before you say yes to anything, ask those two questions:

What is your experience managing Google Ads?
Can you share case studies from similar businesses with similar budgets?

If the answers are vague, generic, or evasive—politely decline their recommendations.

Many of the biggest account failures we see come from blindly applying rep-recommended changes such as:

switching to Smart Bidding too early
increasing tROAS/tCPA targets too aggressively
enabling AI Max without enough data
applying automated “growth plans” that conflict with your structure

Make sure the recommendations align with your business model, not Google’s business model.

The 2 Questions You Must Ask Every Google Rep

1. How long have you been running Google Ads, and how many campaigns are you actively managing?

Why this matters

2. Can you provide 2–3 case studies from similar businesses with similar spend?

Why this matters

When You Receive a Call From Google

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