Starting a Digital Marketing Agency? Do This First...

So, you’ve got the entrepreneurial bug, and you’re eyeing the digital marketing world for your next venture. It’s tempting to dive straight into the deep end, armed with nothing but ambition and a dream. But before you take that leap, consider this unpopular opinion: Start by working in an established agency.

Yes, you heard that right. And no, it's not a step backward—it’s a strategic move that could set you up for long-term success.

Before we get into the nitty-gritty, let me share a little anecdote. Recently, I had a conversation with Michael Nadalin, a fellow entrepreneur who, like me, worked in agencies before founding his own successful company. His insights shed light on why this unconventional approach might just be the secret ingredient to your agency’s success.

1. Why Start in an Agency?

First and foremost, it’s the ultimate crash course in digital marketing. Running an agency involves juggling myriad responsibilities, from client management to sales to backend operations. Without prior experience, you’re setting yourself up for a daunting learning curve. By immersing yourself in an agency environment, you’ll fast-track your learning, gaining invaluable insights into systems, processes, and client relations.

During your stint, make it a point to explore different roles and departments. Familiarize yourself with the tools and software used for reporting, invoicing, and project management. This firsthand experience will equip you with the knowledge to tailor your own agency setup effectively.

2. Building Your Network

They say your network is your net worth, and never has this rung truer than in the digital marketing realm. Working in an agency exposes you to a diverse array of clients, collaborators, and industry professionals. This exposure turbocharges your networking efforts, paving the way for lucrative partnerships down the line.

Take my experience, for instance. When I ventured out on my own, I leveraged relationships forged during my agency days to secure crucial projects. Your network is a goldmine waiting to be tapped—don’t underestimate its power.

3. A Safer Transition

Perhaps the most compelling reason to start in an agency is the safety net it provides during your transition to entrepreneurship. Building a client base from scratch is no mean feat, and the financial uncertainty can be crippling. By working in an agency while simultaneously nurturing your own clientele, you mitigate the risks associated with a fledgling business.

Moreover, this approach ensures that you attract the right kind of clients from the get-go. Too often, startups fall into the trap of chasing low-paying contracts out of desperation. By supplementing your income with agency work, you’re in a better position to be selective, safeguarding your agency’s profitability and reputation.

Starting your own digital marketing agency is a thrilling endeavor, but it’s not one to be taken lightly. While the allure of autonomy may beckon, a stint in an established agency could be the smartest move you make. From accelerated learning to expanded networks to a smoother transition, the benefits are manifold.

So, before you hang up your agency hat for good, consider donning it a little while longer. Trust me, the insights gained and the connections forged will pay dividends in the long run. And who knows, it might just be the catalyst your agency needs to soar to greater heights.