How to Effectively Navigate Google Ads Support for Better Results
Oct 23, 2024Google Ads can be a game-changer for businesses, but understanding how to work with Google Ads support is crucial to avoid common pitfalls. Whether you’re a small business owner or a seasoned marketer, it’s important to know how to evaluate the advice you receive and manage your Google Ads account for optimal performance. In this post, we’ll break down how to assess the help offered by Google Ads reps and ensure you’re making decisions that benefit your business.
Who is Really Behind the Google Ads Rep?
When you receive an email or call from a Google Ads rep, you might assume they’re an experienced Google employee. However, many of these reps are third-party contractors with limited experience in managing Google Ads accounts. They may have only a few weeks of training, and while they aren't intentionally giving bad advice, they might not have the expertise to offer tailored recommendations for your business.
How to Identify if Your Rep Works at Google
A simple way to check whether your rep is an actual Google employee or a contractor is to examine their email signature. Although they might use a Google.com email address, this doesn’t guarantee that they’re a full-time Google staff member. Cross-referencing their profile on LinkedIn can provide insights into their position within the Google Ads ecosystem.
Beware of Generic Recommendations
Google Ads reps often suggest changes to your campaigns, such as switching to broad match keywords or increasing your budget significantly. While these strategies may work for larger advertisers, they can negatively impact smaller accounts. Before following any advice, ask for detailed data or case studies to ensure the recommendations align with your business goals.
Best Practices for Evaluating Google Ads Recommendations
Here are a few things to keep in mind when engaging with a Google Ads rep:
- Request an agenda: Ask for an agenda before the call. This helps you see whether their recommendations are relevant or generic.
- Share your goals: Clearly communicate your goals (e.g., target CPA, ROAS) and see if they adjust their recommendations accordingly.
- Ask for case studies: Always request real-world examples to validate the effectiveness of their suggestions.
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Understanding the Google Ads Recommendations Dashboard
The Google Ads dashboard now offers a recommendations tab that provides suggestions based on your account’s optimization score. These recommendations are generated based on preset Google best practices, but they aren’t always relevant to every business. You can review, accept, or reject them based on your campaign needs.
Tips for Using the Google Ads Recommendations
- Review the recommendations regularly: While not all advice will be relevant, some suggestions might spark new strategies or remind you of opportunities you’ve missed.
- Turn off auto-applied recommendations: Auto-applied recommendations can be risky, particularly when it comes to bidding strategies. Always review these manually before implementation.
Final Thoughts on Managing Google Ads Support
Navigating Google Ads support can feel overwhelming, but by taking control of your account and carefully evaluating the advice you receive, you can ensure that your business benefits. Remember, you have the final say in how your campaigns are managed. Use the resources available to you wisely, and don’t be afraid to ask tough questions.
