Google Ads Strategy for New Businesses in 2025: The 8-Step Plan to Profit Fast
Jun 02, 2025If you're launching a new business in 2025 and asking yourself, “Should I run Google Ads to get customers?” — this is the post you need to read before spending a cent.
Because here’s the truth:
Google Ads will never fix a broken business.
If your landing page doesn’t convert...
If your offer isn’t compelling...
Google Ads will just accelerate your failure. You’ll pay for clicks and get no sales.
Before we talk about ads, there’s one rule that matters more than anything:
You don’t just need a good Google Ads campaign. You need an offer and a landing page that convert.
Once those are in place, the 8-step strategy below will help you launch smart, gather data quickly, and scale your results — no matter how new your business is.
Start Simple. Focus on Profit.
Most new advertisers try to do too much too soon. They target too many products, too many locations, and use every campaign type available. That’s a guaranteed way to burn through your budget.
Your first goal isn’t reach — it’s profitability.
What to avoid:
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Advertising every product or service
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Targeting every location
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Launching multiple campaign types at once
What to do instead:
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Choose your most profitable product or service
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Target the highest-converting geographic area
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Start with campaigns that deliver intent-driven traffic
A Real-World Example
We worked with a solar and air conditioning business that was spending heavily across their entire state — promoting every service.
We narrowed their strategy to focus only on air conditioning maintenance in their top three suburbs.
The result: cheaper clicks, higher conversion rates, and better profit margins. And once that campaign was working, they expanded into other services and areas.
That’s the power of simplifying your Google Ads strategy.
The 8-Step Google Ads Strategy for New Businesses in 2025
Step 1 – Start With Search Campaigns
Search campaigns target people actively looking for what you sell. Use exact match and phrase match keywords like:
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“Buy [product] online”
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“Best [service] near me”
Budget Tip: Start with 10 times your average CPC. If your CPC is $2, budget $20 per day to give Google enough data to optimize effectively.
Step 2 – Add Shopping Campaigns (If You Sell Products)
For ecommerce, Shopping campaigns deliver high-intent, visually rich traffic. Start with Standard Shopping (not Performance Max) to maintain control.
Before launching:
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Optimize your product feed
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Use clear, descriptive titles
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Add high-quality images
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Ensure competitive pricing
Need help? Access my Search and Shopping Campaign Setup Guides [insert link].
Step 3 – Avoid Performance Max at the Start
Performance Max campaigns rely on your existing conversion data. If you don’t have consistent conversions yet, PMAX won’t perform well.
When you do use Performance Max, follow these rules:
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Exclude branded keywords
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Target new customers only
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Use campaign-specific conversion goals
Treat PMAX as a secondary campaign — not your launchpad.
Step 4 – Use Precise Location Targeting
Avoid targeting your whole country or state unless absolutely necessary.
Instead:
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Use radius targeting
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Choose specific cities or suburbs with proven profitability
This keeps costs down and ensures you're spending where results are most likely.
Step 5 – Write Ads That Convert
Great ad copy is more than just keyword stuffing. It should:
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Say something your competitors can’t or won’t say
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Include a specific and benefit-driven call to action
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Use emotional triggers like urgency or scarcity
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Align with the intent of the search query
Strong ad copy doesn’t just win the click — it pre-qualifies the user before they hit your landing page.
Step 6 – Track Conversions From Day One
If you’re not tracking conversions, you won’t know what’s working.
Make sure to:
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Install Google Tag Manager
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Enable enhanced conversions
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Track key actions like purchases, form fills, phone calls
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For lead generation, feed offline conversion data back into Google Ads
Proper tracking is what teaches the algorithm to find more of the right customers.
Step 7 – Test, Learn, Optimize
Google Ads is a platform that rewards iteration. Use the data, test consistently, and be patient.
Focus on key metrics:
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Click-through rate (CTR)
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Conversion rate
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Impression share
Follow a cycle: analyze performance, make adjustments, wait, and repeat.
👉How to Optimise Google Ads Campaigns
Step 8 – Scale Gradually
Once your campaign is profitable:
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Increase your budget by 10 to 20 percent per week
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Avoid sudden changes that can disrupt performance
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Introduce other campaign types like Display, Video, or Demand Gen only when Search and Shopping are optimized
Scaling is not about chasing new tactics. It’s about amplifying what already works.
Final Reminder
Even the best Google Ads strategy won’t fix a bad landing page or an unclear offer.
So before you launch:
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Choose your best product
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Target your best audience
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Track every conversion
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Start small, then scale confidently