Are Your Google Ads Optimisations Actually Working?

How do you know if the optimisations you are making in Google Ads are actually working?

What is the point of taking the time to review your Google Ads campaign and make extra optimisations if they are not making any positive difference to your Google Ads campaigns.

So in this video I am going to show you the best way that you can review the optimisations you are making in your Google Ads account to see if they are making any difference.

The reason for why this is an important process is because this is the best way that I have taught myself what works and what doesn’t work in Google Ads.

Especially if you are running multiple Google Ads campaigns by reviewing this data you can very quickly start to see patterns and similarities of what optimisations make the most difference to the performance of your Google Ads campaign. 

 You can check to see if you optimisations in Google Ads are actually working by going through and reviewing the change history in your Google Ads account. Viewing the changes in:

•  The number of conversions
•  The cost/conv (or Conv value / cost)
•  CTR
•  CPC

The best option is to look a long term term of at least 3 months the added advantage of looking at the change history is that you can:

See which optimisations are having the most positive effect of your campaign performance:

•  For some accounts I have found performance has increased the most by focusing on Keyword targeting, while for other campaigns performance has increased through a focus on ad copy.

Another benefit of checking your change history is that you can also review to see if any optimisations had a NEGATIVE effect of your campaign performance:

•  If this is the case you can then review the changes and undo or reverse these changes

So right now why don’t you do through and take a review of your Google Ads change history so you can review whether the changes you have been making have had a positive or negative effect on your Google Ads campaigns.