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Check Your Google Ads Performance in 5 Minutes!

google ads peformance May 02, 2023

If you're managing multiple Google Ads accounts, you know how important it is to review and evaluate their performance constantly. However, with so much data and information to sift through, it can be overwhelming and time-consuming to identify any issues and find solutions to improve your results.

But what if I told you that you could review the performance of your Google Ads accounts and identify potential issues in under 5 minutes? 

Yes, you read that right. In the same amount of time it takes to make a cup of coffee, you can know exactly what you need to do to improve the performance of your campaigns.

As someone who has managed multiple Google Ads accounts, I know firsthand the importance of having a system in place to quickly identify issues and implement solutions.

So, how can you quickly review the performance of your Google Ads accounts and identify potential issues?

Well, I've created a YouTube video that explains the process in detail! In the video, I walk you through each step of the process and provide examples to help you better understand how to apply the strategy to your own Google Ads campaigns. By following along with the video, you'll be able to quickly and easily evaluate the performance of your campaigns and identify any areas that require your attention.

Fast-Tracking Google Ads Analysis

Use Google Ads’ Built-in Dashboard:

Google Ads provides a comprehensive dashboard that gives a snapshot of your account's performance. Utilize the custom date range feature to compare your current metrics with previous periods to quickly spot trends.

👉 How To Use The NEW Google Ads Dashboard Design

Prioritize Key Metrics

Identify which metrics are most indicative of your campaign's success, such as Click-Through Rate (CTR), Quality Score, Conversion Rate, Cost per Acquisition (CPA), and Return on Ad Spend (ROAS). These will vary based on campaign goals.

Check Account Alerts

Google Ads often flags issues with your campaigns. These notifications can quickly direct you to pressing matters that may require immediate attention.

Analyze Top-Performing Campaigns and Keywords

See what's working by looking at your top-performing campaigns and keywords. These are likely driving the majority of your results and can inform where to focus your efforts.

Spot Underperformers

Conversely, identify which campaigns and keywords are underperforming. These may be areas where you can cut costs or improve for better performance.

Review the Change History

If you notice any fluctuations in performance, consult the change history to see if recent adjustments may have contributed to these changes.

Adjust Bids and Budgets

With insights from the above steps, you can quickly decide where to increase bids or allocate budget to maximize visibility and conversions.

Make Note of Anomalies

Anything that stands out as unusual, such as a sudden drop in CTR or a spike in CPA, should be noted for further investigation after your five-minute review.

By efficiently analyzing these aspects of your Google Ads campaigns, you'll be equipped to make data-driven decisions swiftly. However, the broader strategic implication here goes beyond just a quick check-in. It’s about cultivating a habit of constant, yet not time-consuming, performance monitoring that allows for agile responses to the dynamic online advertising environment.

Conclusion: Efficiency in Evaluation

While managing multiple Google Ads accounts is inherently complex, integrating a fast and effective performance evaluation process can significantly ease the burden. This five-minute routine is not just about speed; it's about maintaining a strategic pulse on your campaigns' health, enabling proactive management, and ensuring that your ads work as hard as you do. So, take a moment (literally, just five minutes) to step back and review. Your campaigns – and your peace of mind – will be better for it.

FAQ

What are the key metrics to look at when reviewing Google Ads performance?

When reviewing your Google Ads performance, there are several key metrics that you should focus on:

  • Click-Through Rate (CTR): This measures how often people who see your ad end up clicking it. CTR is a good indicator of how relevant and appealing your ads are to your target audience.
  • Conversion Rate: This measures how often a click on your ad results in a conversion, such as a purchase, sign-up, or another predefined action. It helps determine the effectiveness of your ad at driving the desired action.
  • Quality Score: Google rates the quality of your ads, keywords, and landing pages. Higher scores can lead to lower prices and better ad positions.
  • Cost per Click (CPC): This is the average amount you pay each time someone clicks on your ad. Monitoring CPC helps you manage your budget and understand the cost of acquiring traffic.
  • Cost per Conversion/Acquisition (CPA): This metric tells you how much it costs, on average, to acquire a customer. It's crucial for understanding the ROI of your ads.
  • Return on Ad Spend (ROAS): This measures the revenue generated for every dollar spent on advertising. It's a direct indicator of the profitability of your ad campaigns.
  • Impression Share: This is the percentage of impressions your ads received compared to the total number they were eligible for. It helps you understand visibility potential.

Focusing on these metrics provides a comprehensive view of your campaign's performance and can guide your optimization efforts.

Can I customize my Google Ads dashboard to show the metrics I care about most?

Yes, you can customize your Google Ads dashboard to highlight the metrics that are most important to you. Google Ads offers a variety of customization options:

  • Columns: You can modify the columns in your statistics table to display specific metrics. This allows you to see the data that matters most to you front and center when you log into your account.
  • Filters: You can set filters to view only the campaigns, ad groups, ads, or keywords that meet certain criteria, such as those with a CTR higher than a certain percentage.
  • Date Ranges: You can compare performance over different time periods to track trends and seasonal changes.
  • Reports: Create custom reports that can be scheduled to run at certain times, ensuring you always have the latest data when you need it.
  • Segments: Break down your data by time, click type, device, and more to get a deeper understanding of how different factors impact your ad performance.

By customizing your dashboard, you can quickly access the information that's critical for your advertising goals and make more informed decisions.

How can I tell if my ad copy or visuals are the problem?

To determine if your ad copy or visuals are the issue, conduct A/B testing (also known as split testing) where you run two versions of your ad with different copy or imagery. Monitor the performance metrics like click-through rate and conversion rate to see which version performs better. 

Also, pay attention to feedback from ad reviews and quality scores, as these can indicate problems with relevance or clarity in your ads. If you see a consistent pattern where one version underperforms, it might be time to revise the ad copy or visuals.

Is there a way to automate performance reporting in Google Ads?

Yes, Google Ads allows you to automate performance reporting. You can set up custom reports that can be automatically generated at a frequency you choose. You can also use Google Ads scripts or integrate with Google Analytics for more advanced reporting needs. These reports can be sent directly to your email, allowing you to stay updated on your campaign's performance without having to manually check the platform each time.