How To Become A Profitable Digital Marketing Freelancer

Jul 04, 2023

Many people dream of becoming successful digital marketing freelancers, but often dismiss it as an unattainable goal. They believe it's only achievable for a fortunate few.

However, I'm here to tell you that it is possible to live the dream of a remote lifestyle, working from home or anywhere in the world. I have personally achieved this goal and have been living this dream for the past 10 years. In fact, I put it to the ultimate test by spending two months in Japan, and my business thrived during that time, recording some of the highest revenue months. In this blog post, I will guide you through the steps you need to take to become a profitable digital marketing freelancer.

Setting Realistic Expectations
It's essential to approach this journey with a realistic mindset. Becoming a successful digital marketing freelancer takes time and effort. If you're looking for a get-rich-quick scheme, this is not the right path for you. I won't give you false hope just to increase views or clicks. However, I assure you that the time and effort invested will be worthwhile in the long run.

Think Long-Term
When embarking on this journey, it's crucial to think in terms of decades. This advice is especially relevant for younger individuals. In your 20s, explore various fields to discover what you enjoy. In your 30s, focus on honing your skills in your chosen area. In your 40s, capitalize on your experience, and in your 50s, strike a balance between work and personal life. I followed a similar trajectory in my life, trying different professions until I found my passion for building businesses with Google Ads.

Focus on Becoming an Expert
Once you've identified your field of interest, concentrate on developing expertise in that area. Rather than being a jack of all trades, strive to become a master of one. Clients are willing to pay significantly higher fees to experts who can demonstrate tangible results. Over the years, I have increased my Google Ads management fees substantially because I consistently prove my worth to businesses. Don't fall into the trap of chasing the highest management fees right from the start. Instead, focus on gaining experience and delivering excellent results, which will ultimately lead to higher fees.

Continually Adapt Your Schedule
As you progress in your freelancing career, it's essential to adapt your schedule accordingly. Your schedule will change over time, reflecting your evolving business needs and personal goals. Initially, you may need to dedicate more time to prospecting and finding clients. As your reputation grows and you build a support team, you can allocate more time to coaching and teaching. Regularly evaluate your goals, and use tools like a reflective journal or planner to structure your calendar effectively.

Becoming a profitable digital marketing freelancer is a journey that requires time, effort, and a long-term mindset. By setting realistic expectations, focusing on becoming an expert, and adapting your schedule as needed, you can build a successful freelance career.

Remember, it's not a sprint but a marathon. If you're ready to start your journey, I have two resources to help you: my Google Ads checklists for those interested in freelancing with Google Ads, and a video guide for signing up your first client, which can be the most challenging but rewarding step.