Optimise Google Ads in 2023

Apr 04, 2023

Whenever I review Search campaigns, a common mistake I see is that people are only optimising their campaigns by focusing on their keywords & ad copy.

Now I’m not saying that optimising your keywords & ad copies are not very important actions. 

But for success with Google search campaigns, you need to always remember that success is found by optimising your campaigns by keywords & ad copy, along with:

  • Audiences
  • Demographics
  • Devices 
  • & locations

Think of it like this, you are not only targeting certain keywords, but you are targeting people within specific demographics with specific online behaviours who are searching from particular devices in particular locations.