How I Use Google Display Campaigns

Jul 27, 2023

Google Ads Display campaigns have long been synonymous with remarketing, where image-based ads "follow" users across the internet after visiting a website. While remarketing is undoubtedly powerful, it's essential to recognize that Display ads offer much more potential for businesses. In this blog, we'll explore three different ways to leverage Display campaigns in 2023, going beyond remarketing to introduce products to new customers, build an email database, and advertise upcoming sales and promotions.

  1. Introducing Products to New Potential Customers:

Display campaigns are not just about re-engaging previous website visitors; they also serve as an excellent tool to introduce your products or services to new audiences. By carefully targeting specific demographics, interests, or behaviors, you can reach potential customers who may not have encountered your brand before. Utilize eye-catching and compelling visuals that highlight the key benefits of your offerings to pique the curiosity of the target audience. This approach can be particularly effective in creating brand awareness and driving initial interest, leading to increased website traffic and potential conversions.

  1. Building a Database for Direct Email Marketing:

Beyond driving immediate sales, Display campaigns can play a pivotal role in growing your email database, enabling direct communication with potential customers. By creating ads that promote valuable content or exclusive offers, you can entice users to sign up for your newsletter or subscribe to receive updates. Capturing email addresses through Display campaigns allows you to establish a direct line of communication, nurture leads, and keep your audience informed about future products, services, and promotions. Email marketing remains one of the most effective channels for fostering customer loyalty and driving repeat business.

  1. Advertising Current Sales and Promotions:

Display campaigns are a powerful ally when it comes to promoting time-sensitive sales events like Black Friday. In the lead-up to the sale, craft targeted ads aimed at two primary segments: website users and cart abandoners. For website users who have previously shown interest in your products, the ads can serve as a gentle reminder of the impending sale, encouraging them to take advantage of the limited-time offers. For cart abandoners, the ads can be personalized to showcase the products they left behind, along with enticing incentives to complete their purchase during the sale. Additionally, consider using the campaign to encourage pre-registration, not only to drive immediate sales but also to grow your email database further.

Google Ads Display campaigns are a versatile and potent tool that extends far beyond remarketing. While remarketing remains an essential strategy, it's crucial to explore the various ways Display campaigns can contribute to your business's success. By leveraging Display campaigns to introduce your offerings to new customers, build an email database for direct marketing, and promote time-sensitive sales events, you can maximize the impact of your advertising efforts and achieve greater returns on your investment. Embrace the full potential of Google Ads Display campaigns in 2023 and unlock new opportunities for your business's growth.