Google Ads Optimisation Tips

Google Ads Optimisation Time Saving Hacks

google ads optimisations Feb 29, 2024

Are you juggling multiple Google Ads accounts while also trying to grow your business?

Trust me, I've been there. As a former Head of Search at a digital agency managing over 50+ campaigns while running my own business, I know the struggle of balancing time between optimization and growth.

But fear not, I've got some time-saving tricks up my sleeve that will help you streamline your Google Ads management process without sacrificing results.

In this article, I'm excited to share with you two game-changing techniques that allowed me to efficiently manage multiple campaigns while still seeing performance improvements month after month.

1. The 3-Minute Account Review

The key here is efficiency. In just 3 minutes, you can get a high-level overview of your account's performance and pinpoint areas that need immediate attention. Let me walk you through the process:

Open Your Dashboard:
Start by logging into your Google Ads account and navigating to the dashboard.

Campaign View:
Take a quick scan through your campaigns to get a sense of overall performance.

Identify High-Spend, Low-Conversion Areas:
Focus your attention on campaigns or ad groups that are eating up your budget but not delivering results. These are the areas where you'll want to dive deeper during your optimization efforts.

2. Google Ads Optimization Checklist

Consistency is key when it comes to optimization. That's why I swear by the Google Ads Optimization Checklist. It's a simple yet powerful tool that keeps you organized and ensures you're covering all your bases. Here's how to make the most of it: access here.

Keep It Handy:

Have your optimization checklist open while conducting your 3-minute review. This way, you can quickly jot down notes and action items as you identify areas for improvement.

Track Your Progress:
Use the checklist to keep track of what optimizations you've already implemented and what still needs attention. This helps prevent important tasks from slipping through the cracks, especially when you're managing multiple accounts or short on time.

By incorporating these two techniques into your Google Ads management routine, you'll be amazed at how much time you can save without sacrificing the quality of your campaigns. Remember, efficiency is the name of the game when you're wearing multiple hats as a business owner. So why not give these strategies a try and see the impact they can have on your advertising success?

👉 How To Optimise Your Video Ads