call only ads

Which Is Better? Google Ads Call Extensions or Call Only Ads

Mar 16, 2023

If you are a service-based company running Google Ads, you NEED to be running Google Call-only ads. This is because for a service-based Google Ads account through all of 2022:

  • My normal search ads generated converted phone calls at a cost / conversion of $28
  • While my Call only Ads generated converted phone call at a cost / conversion of only $14

So at half the cost.

One of the main extra benefits is that you are able to see the following:

  • What the callers phone number is
  • The time that they called you
  • The duration of the phone call
  • And what search term they used

It is important to remember that for success with Call only ads or any Google Search ads, you need to make sure that you are optimising your campaign correctly. If you haven’t downloaded a copy of my Google Ads Optimisation checklist, you can get your copy from the video description below.