GA4 Conversion Tracking for Google Ads

Set Up Google Ads Conversion Tracking with Google Analytics 4

Jun 13, 2022

If you are currently running a Google Ads Campaign I can almost guarantee you have received emails & notifications from Google letting you know that Google Universal analytics will no longer be collecting data from the 1st of July 2023.

So they are giving you the very strong recommendation to change over to Google Analytics 4 ASAP!

And this is something that I totally agree with .. in fact my strong advice is that you should have your conversion tracking and analytics tracking set in GA4 before June 30 2022.

The reason for why I recommend this is so that you always have strong year on year data in your Google Analytics profile.

In this video my focus is on how you can easily:

  •  Set-up the goals that you currently have in your Google Analytics Universal profile to also be in your GA4 profile using Google Tag Manager

So I am not going to be going all of the differences between GA4 & Universal Analytics and the reason for that is that Google will be making further announcements over the coming months for extra data points & options that will be available in GA4. 

So when they are finalised I will release some further teaching on this subject!

However as a top level view the main difference and the reason why Google is making this change is in response to the online user behaviour changing when Universal Analytics was released interactions where very much website based with Google Analytics being designed for tracking the behaviour and conversion actions across a single website.

However that behaviour is now changing with people completing website actions across multiple platforms including websites and apps and GA4 was created so that you can easily track these users behaviours and actions across these different platforms in one Analytics profile!

Watch my teaching below to see the step by step process in how to set-up Google Ads Conversions with Google Analytics 4.