The Easy Way To Scale Google AdsFeb 06, 2024
If you're eager to scale your eCommerce brand using Google Ads in 2024, you're in the right place.
In this post, I'll guide you through the process of profitably scaling your eCommerce brand with Google Ads. It may seem simple at first, but understanding key concepts is crucial for success.
The Core Concept:
The fundamental principle for scaling revolves around two key actions:
Increase spend on the best-performing products/keywords: To enhance your scaling efforts, allocate more budget to products or keywords that are yielding the best results. Identify top-performing items or search terms and invest more in them to maximize your returns.
Continuously optimize and split-test low-performing products: On the flip side, don't neglect the underperforming aspects of your campaign. Constantly optimize and run split tests on low-performing products to identify opportunities for improvement. This proactive approach ensures that every part of your campaign is working efficiently.
The Two Core Actions:
Optimization Actions: Take the following steps to optimize your Google Ads campaign:
- Review ad groups/asset groups spending: Analyze the spending patterns of your ad groups or asset groups. This analysis will enable you to identify areas that require adjustment.
- Split out new campaigns for better budget control: Establishing new campaigns allows you to have better control over your budget. This strategic move ensures that each campaign has a defined purpose and budget, contributing to overall efficiency.
- 👉 Google Ads Account Structure for eCommerce Brands
Identifying and Dealing with Zombie Products: A term gaining prominence in 2024 is "zombie products." These are items that receive minimal spend due to Google's focus on other high-volume products. To address this issue:
- Break out zombie products into a separate campaign: By creating a dedicated campaign for zombie products, you compel Google to allocate funds to these overlooked items.
The Importance of Campaign Structure:
Both optimization actions are tied to introducing a robust campaign structure. This ensures better control over your budget spend and return on ad spend (tROAS) goals. Since budgets are controlled at the campaign level, having the right campaign structure is essential to avoid limiting sales opportunities.
Remember, if your campaign structure isn't set up correctly, you might be hindering your sales potential by not allocating budget effectively.
In conclusion, scaling your eCommerce brand with Google Ads in 2024 requires a nuanced understanding of the platform's features. By implementing the key concepts outlined here, you'll be better equipped to navigate the complexities of Google Ads and drive significant growth for your eCommerce brand. Get ready to take your advertising efforts to new heights!