New Dashboard - Optimising Your Google Search Campaign

Once you have successfully set up your Google Ads Search campaign, the next crucial step is optimizing it to maximize its performance. While you may have come across other Google Ads optimization videos, I am releasing this updated guide to address the recent changes implemented by Google.

Google, as it always does, has made significant alterations to the Google Ads dashboard, particularly the navigation options. If you've watched my previous optimization videos, you might have experienced frustration due to outdated screenshares. But worry not! In this blog post, I will walk you through the top three optimization actions that you need to implement for your Google Search campaigns in 2023.

Establishing a Clear Optimization Strategy: The cornerstone of optimizing your Google Ads campaign lies in having a clear and well-defined optimization strategy. This strategy will guide you in identifying the key areas that require review and optimization within your Google Ads account. It is crucial to align your optimization actions with Google's automated learning and the data it utilizes to enhance your account's performance.

Avoiding Common Mistakes: One common mistake I often observe is people making changes to their Google Ads campaign and hastily reverting them within 1-2 days. This approach can be detrimental, particularly when altering crucial elements like bidding strategies. It's essential to understand that such changes may take 10-14 days to yield the desired results. Patience and a thorough understanding of the impact of changes are vital for success.

To achieve optimal results with your Google Ads Search campaign, effective optimization is imperative. By following the top three optimization actions discussed in this blog post, you'll be equipped to navigate the changes in the Google Ads dashboard and ensure your campaign's success in 2023.