Review any Google Ads Account in 3 minutes
Mar 10, 2025Are you struggling to improve your Google Ads performance?
Spending money on PPC campaigns but not seeing the results you need?
If you manage multiple Google Ads accounts, you know how overwhelming it can be to track what’s working and what’s draining your budget. The good news? You don’t need to spend hours analyzing reports.
With this simple 3-minute Google Ads audit, you’ll quickly identify wasted ad spend, improve conversions, and scale winning campaigns—all without deep diving into complex data.
Why Is a Quick Google Ads Audit Important?
Regularly reviewing your Google Ads campaigns helps:
- Identify underperforming ads before they burn through your budget
- Find scaling opportunities for your best campaigns
- Increase conversion rates by fixing key issues in targeting and optimization
Step 1: Identify Wasted Ad Spend in Google Ads
Start with your Google Ads Campaign Dashboard and use the Segment View to detect:
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Which campaigns have high spend but low conversions?
These are the areas where you’re losing money and need to adjust bidding, targeting, or ad copy. -
Which campaigns have high conversions but low impression share?
If a campaign is performing well but has low search impression share, it’s a prime opportunity for scaling.
SEO Tip: Improving your Google Ads ROI starts with focusing on high-performing search campaigns and eliminating wasteful spending.
Step 2: Analyze Your Key Google Ads Metrics
Compare your campaign performance against industry benchmarks (based on 2024 Google Ads data from Wordstream).
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Click-Through Rate (CTR)
- Search campaigns: Below 7%? Needs improvement.
- Shopping campaigns: Below 1%? Red flag for ad relevance.
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Conversion Rate
- Search campaigns: Below 5%? Likely a landing page or offer issue.
- Shopping campaigns: Below 3%? You may need better product images, pricing, or descriptions.
Actionable Fixes:
- If CTR is low, rewrite ad copy with strong CTAs and emphasize benefits over features.
- If conversion rates are low, optimize landing pages and ensure they match the ad intent.
Step 3: Optimize and Scale Your Google Ads Campaigns
Based on your findings, take action:
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Low CTR?
- Improve ad relevance with better keyword alignment and dynamic keyword insertion.
- Use compelling ad copy that highlights unique selling points.
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Poor Conversion Rates?
- Ensure landing pages align with ad intent and have clear CTAs.
- Test different offers, pricing strategies, and lead magnets.
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Low Impression Share on High-Performing Campaigns?
- Increase bids for winning keywords.
- Expand budget allocation to maximize ROI.
SEO Tip: Google favors high-quality, high-performing ads. Improving CTR, Quality Score, and conversion rates will boost your ad rank and lower CPC costs over time.
👉How to Optimise Google Ads Campaigns
Final Thoughts: Quick Wins for Better Google Ads Performance
A Google Ads audit doesn’t have to be time-consuming. With this three-minute method, you can:
- Stop wasting ad spend on underperforming campaigns
- Find quick wins for scaling high-performing ads
- Boost CTR, conversion rates, and overall Google Ads ROI