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Google Ads Espresso

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Tags: google ads optimization
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The Differences Between PMAX & Demand Gen in Google Ads: Which One is Best for Your Business?
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If you’re running Google Ads right now, I can almost guarantee that in the past seven days, ...
Mar 24, 2025
google ads 2025
google ads campaign strategy
google ads cpc
google ads optimization
lower cpc in google ads
reduce google ads costs
Why Google Ads CPCs Keep Increasing (And How to Fix It)
The way people search is evolving, and Google is rolling out major changes in response.
These shifts are significantly impacting Google Ads campaigns, leading to rising Cost-Per-Click (CPC).
If you’ve noticed an increase in your CPCs, you’re not alone.
Why Are Google Ads CPCs Increasing?
S...
by Aaron Young —
Mar 17, 2025
google ads 2025
google ads campaign strategy
google ads cpc
google ads optimization
lower cpc in google ads
reduce google ads costs
Why Demand Gen Matters in 2025
I am super excited to announce that my latest Google Ads Course - Mastering Google Ads [All Access] now comes with 24/7 Support 🤯
Meet ‘AI Aaron'
How can ‘AI Aaron’ help?
As ‘AI Aaron’ is trained off all of the Mastering Google Ads course documents ‘AI Aaron’ can:
Answer any course related qu...
by Aaron Young —
Feb 17, 2025
demand gen campaigns 2025
google ads demand gen
google ads optimization
ppc strategies
youtube shorts advertising
The Power of Storytelling in Google Ads: Lessons from Isaac Rudansky
See how Aaron and the Define Digital Academy team can help you with Google Ads coaching or boutique account management.
Apply Now
When you think of Google Ads, storytelling probably isn’t the first thing that comes to mind. Most advertisers focus on numbers—click-through rates, conversion...
by Aaron Young —
Feb 03, 2025
advanced google ads techniques
conversion rate optimization
digital marketing strategies
google ads optimization
google ads strategies
google ads tips
paid advertising trends 2025
performance max campaigns
ppc campaign optimization
scaling google ads campaigns
How Can I Become An Expert In Google Ads?
A common question I get is… “how can I become an expert in Google Ads”.
The fact is that Google Ads is easier than ever to learn, BUT it is much harder now to master.
This is because as Google has:
Simplified the campaign set-up process
Taken more control of writing ad copy & creating ad a...
Jan 27, 2025
advanced google ads techniques
conversion rate optimization
digital marketing strategies
google ads optimization
google ads strategies
google ads tips
paid advertising trends 2025
performance max campaigns
ppc campaign optimization
scaling google ads campaigns
The Truth About Performance Max and Demand Gen in 2025 – And How to Use Them Correctly ✅
My newly improved Google Ads Mastery Community is launching this week! 🎉
Join Now for an exclusive 20% lifetime discount on membership, which means you get direct support from Aaron & the Define Digital Team for only $2.64 a day.
See a preview now 👇
Google Ads Mastery Community [Inside Look...
by Aaron Young —
Jan 20, 2025
advanced google ads techniques
conversion rate optimization
digital marketing strategies
google ads optimization
google ads strategies
google ads tips
paid advertising trends 2025
performance max campaigns
ppc campaign optimization
scaling google ads campaigns
Welcome to Aaron Young's Google Ads Espresso ☕️
Congratulations to Han! 🏆
The winner of our pre-registration competition for purchasing Mastering Google Ads [All Access]! As part of her prize, she has earned 2 x 1-hour coaching sessions with Aaron Young.
Stay tuned for our next competition, where you could win personalized support from Aaron!...
by Aaron Young —
Jan 13, 2025
advanced google ads techniques
conversion rate optimization
digital marketing strategies
google ads optimization
google ads strategies
google ads tips
paid advertising trends 2025
performance max campaigns
ppc campaign optimization
scaling google ads campaigns