Your internal team.
Scaled by the
right expert.
Boutique Google Ads consultancy for ambitious businesses ready to scale aggressively, without handing control over to an agency.
Book a Discovery Call with Aaron
Built for businesses that have outgrown
their current Google Ads setup
You're spending serious money on Google Ads and you're not seeing it properly accounted for. Your agency is running the same playbook they use for every client. Your internal team is capable but lacks senior strategic direction. And every month that passes is another month of inefficient spend.
DDA: Advisory works directly with your team. We audit what's broken, rebuild the structure, implement the strategy, and then train your people so you own the capability permanently.
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You're spending $50k+ per month on Google Ads At this level, structural decisions โ campaign architecture, bid strategy, data infrastructure โ cost you far more than any management fee if they're wrong.
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You have an internal marketing team They're smart and they're executing. What's missing is a senior Google Ads strategist who can set the direction and hold the standard.
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You've been burned by agencies Opaque reporting, junior account managers, incentives misaligned with your growth. You don't want another agency. You want capability that stays with your business.
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You're planning to scale aggressively Whether you're doubling ad spend, entering new markets, or restructuring across multiple brands, the foundation needs to be right before you pour fuel on it.
- Businesses spending less than $50,000/month on Google Ads
- Businesses looking for a fully outsourced management service
- Businesses unwilling to involve internal team members in the process
If your business is spending between $5k and $50k/month, our DDA On Demand program is specifically built for your stage โ the same expert access at a price point that fits your growth phase.
Explore On Demand →A structured three-phase process.
Built around your team.
Full Account Audit & Strategy Design
We go deep before we touch anything. A comprehensive audit of your current campaigns, tracking infrastructure, account structure, and conversion data.
- Full Google Ads account audit across all campaigns
- Conversion tracking and GA4 infrastructure review
- Competitive landscape and spend efficiency analysis
- New account architecture design with your team
- 90-day growth roadmap with prioritised actions
Implementation & Active Advisory
Hands-on implementation support, either directly or alongside your team. Weekly calls, Slack/email access, Loom reviews, and live oversight of campaign performance.
- Campaign restructure implementation
- Bid strategy configuration and Smart Bidding setup
- Ad copy review and RSA optimisation
- Landing page conversion recommendations
- Weekly strategy calls and on-demand support
- Monthly performance reporting with commentary
Team Training & Capability Transfer
The part no agency ever offers. We train your internal team on the exact methodology we've built, so the capability lives inside your business permanently.
- Structured internal team training sessions
- Custom SOP documentation for your campaigns
- Optimisation checklists and frameworks
- Optional: 2-day on-site intensive workshop
- Transition to lower advisory retainer post-engagement
Everything your internal team needs
to scale with confidence
Named Senior Expert: Aaron Young
You work directly with Aaron, not a junior account manager. The same person who manages campaigns at $750k/month is the one reviewing your account, taking your calls, and advising your team.
Full Account Infrastructure Rebuild
From campaign architecture and keyword strategy to conversion tracking, GA4 configuration, and Merchant Center setup. We fix the foundation that everything else depends on.
Weekly Strategy Calls + Async Support
Dedicated weekly calls with Aaron or a senior DDA coach, plus Slack and email access for questions that can't wait. Loom video reviews of campaigns included.
Custom AI Tools & Optimisation Templates
Built on Aaron's methodology. Custom AI-powered audit tools, optimisation checklists, and reporting frameworks your team can run independently after the engagement.
Internal Team Training Programme
Structured training sessions for your marketing team. Not generic Google certifications. Training built around your account, your structure, and your business.
Confidential Engagement: NDA as Standard
All engagements are covered by a full NDA from day one. Your account data, business strategy, and competitive information stays completely private.
The conversations that built
this program
Below are summaries of real initial calls with businesses now in or entering an advisory engagement. Names and identifying details shared with permission.
Transparent pricing.
No hidden fees.
All prices in USD. Engagements begin with a no-obligation discovery call to confirm fit before any commitment is made.
- Full account audit + strategy roadmap
- Campaign restructure and implementation
- Scheduled strategy calls with Aaron
- Direct Slack support
- Custom designed AI audit tools and optimisation templates
- Monthly performance reporting
- Internal team training programme
- 2-day on-site workshop
- Full account audit + strategy roadmap
- Campaign restructure and implementation
- Scheduled strategy calls with Aaron
- Direct Slack support
- Custom designed AI audit tools and optimisation templates
- Monthly performance reporting
- Internal team training programme
- 2-day on-site workshop
- Everything in Full Advisory
- 2-day on-site intensive workshop
- Pre-workshop diagnostic and agenda prep
- Full team capability assessment
- Custom workshop training materials
- Post-workshop 30-day action plan
- Priority scheduling + travel included (must be pre-approved)
What you actually get
versus the alternative
| Capability | Typical Enterprise Agency | DDA: Advisory |
|---|---|---|
| Named senior strategist on your account | โ Usually a junior AM after the pitch | โ Aaron Young, directly |
| Internal team training | โ Rarely. Keeping you dependent keeps them billable | โ Core part of every engagement |
| Full tracking and infrastructure rebuild | โ Often treated as an add-on fee | โ Included in the audit phase |
| Capability stays after engagement ends | โ You start from zero if you leave | โ SOPs, tools, and trained team stay |
| Incentive alignment | โ % of spend model means more spend = more fees | โ Fixed fee. Our goal is your efficiency, not your spend |
| NDA and confidentiality as standard | Varies by agency | โ NDA before any information is shared |
| Typical monthly cost for $100k/month spend | $10,000โ$20,000/month (% of spend) | $15,000/month flat |
The expert.
Not the brand.
Most Google Ads consultants either manage campaigns or teach them. Aaron does both, simultaneously, at the highest level. Campaigns for Suzuki, Omega, and Swisse sit alongside boutique engagements and a weekly coaching programme for 5,000+ members.
That combination of active campaign management at scale, plus 15 years of teaching the methodology to hundreds of internal teams, is exactly what DDA: Advisory delivers to enterprise clients.
There are no juniors handling your account. No account managers reading from a script. When you engage DDA: Advisory, you engage Aaron directly.
"I still manage campaigns with budgets over $750k per month. That's not because I have to. It's because staying current is what makes the advice worth anything."
Aaron Young โ Founder, Define Digital AcademyReady to scale
without the agency?
Start with a 30-minute discovery call. No commitment, no pitch deck. Just an honest conversation about whether this is the right fit.
Book Your Discovery Call