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Google Ads Espresso

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Tags: ai in google ads
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The Ultimate Guide to YouTube Video Ad Formats
YouTube advertising is rapidly becoming a dominant force in digital marketing, offering brands unmatched opportunities to reach engaged audiences through diverse video formats.
In a recent expert discussion, I sat down with Cory Henke, founder of Variable Media, to break down what works—and wh...
May 26, 2025
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The Evolution of AI in Digital Marketing: Insights, Automation, and the Future
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In the ever-changing world of digital marketing, few developments have had as significant an impact as AI. From automating mun...
May 19, 2025
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The “Meta’tisation” of Google Ads ... [What you need to start doing now]
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Why Google Ads is starting to look a lot like Meta—and what you need to do right now.
The very nature of how people search is changing and this is something that, honestly, most businesses ...
by Aaron Young —
May 12, 2025
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The Future of Google Ads: Why Fundamentals Matter More Than Ever
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There’s been a lot of noise about AI taking over Google Ads. Some say specialists will become obsolete. Others argue that automation will make running campaign...
by Aaron Young —
Feb 10, 2025
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