Google Ads S.T.A.B. Framework
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[S] Scale Audit
Identifies campaigns ready for a 20% budget increase. Uses 6-week stability rules and efficiency metrics to qualify growth[cite: 44].
[T] Keyword/Search Audit
Performs N-Gram analysis and SWOT analysis. Identifies "bleeding" terms and long-tail broad match opportunities[cite: 50].
[A] Ad Copy Writer
Uses the "Competitor Gap" and emotional triggers to rewrite ads with CTR < 7%. Includes character limit checks.
[A] Landing Page Expert
A 5-part CRO audit (5-Second Rule, Authority, Fear Removal) to fix the click-to-conversion journey.
[B] Smart Bidding Coach
Sanity-checks tCPA/tROAS. Uses the 60-day rule and 10% shift logic to decide when to stay or change strategies.
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