Google Ads Strategies in 2025 That Actually Work

This month, I have invited Michael Nadalin from MarketLead who like me manages Google Ads accounts with over $500k spend per month. So in this session we share strategies that have been tested on both large & small accounts. The benefits of larger accounts is that it allows us to see larger amounts of data so that we can then test these strategies in smaller accounts. So even if you only have a small budget the strategies that we share work for any size account.

When to use Demand Gen & Performance Max

Optimising Google Ads With My New Checklist & Bidding Strategy Guidelines

In this Masterclass I walk you through my new Google Ads checklist and discuss my new S.T.A.B principle for optimisation Google Ads campaigns along with my bidding strategy guide.

Access my new checklist HERE.

PMAX Insight Script With Mike Rhodes

In this month's masterclass, we are joined by Mike Rhodes, where we'll take a deep dive into mastering the PMAX insight script.

How I use the PMAX Script to optimise my Performance Max Campaigns

PMAX Insight Script Set Up

Google Live Updates for 2024 Full Wrap Up

In this teaching, I take a deeper dive into the practical takeaways from the recent Google Marketing Live announcements with a focus on showing you some real life strategies that are working now for Service Based & eCommerce businesses - especially around running search & performance max at the same time.

Interview with Ben Kruger (X’s Most Controversial Google Ads Guy) 

Ben Kruger is a former Snr Google Account Manager who was managing large accounts throughout the launch of Performance Max and the changes to keyword targeting. Now that Ben has left Google and works “brand side” where he manages account budgets of up to $400,000 a day he has a unique perspective to what is happening with Google Ads right now.

Moving from Maximise Clicks to Maximise Conversions
Teaching includes:

• Why I start with Max Clicks
• When I use Max CPC or Target Impression Share
• When to Move to an Automated Bidding Strategy
• Maximise Conversions vs Maximise Conversion Value
• When to Add & When To Adjust a Target ROAS or Target CPA

My 10 Point Roadmap for Success with Google Ads for eCommerce Brands

In this session, I will be taking you through my 10 Point Roadmap for Success with Google Ads for eCommerce Brands.

Interview with Michael Nadalin from MarketLead.

My 10 Point Roadmap for Service Based Business Google Ads Campaigns

In this training I will be taking you through the methodology that take with Google Ads for Service Based Business to overcome the challenges of:

• B2B Product in a B2C keyword theme: many businesses offer a service to B2B which other businesses market the same type of services to B2C customers (ie: IT support.
• High Priced/Premium Services in a market with Lower Priced Services: some businesses only target high wealth individuals ie: Financial services
• Repairs vs Installations: some businesses will only target repairs or installations in a market where users search for both in the same search term
•  

Synergizing Socials: Unifying Organic Socials and Paid Campaigns

In this Masterclass with Flicker Socials, you will learn:

•  Integrating Strategies: How to align paid and organic social strategies for a cohesive approach
•  Exploring parallels and differences: Understanding the similarities and differences between paid and organic methods 
•  Long-term impact: how you can utilise organic social media to foster enduring brand identity, engagement and longevity 

Improve Data and Conversion Attribution with Enhanced Conversions

This masterclass with Johan takes you through the concepts of enhanced conversions and how you can get started using it. By enabling enhanced conversions it becomes easier to track cross device conversions and for PMAX users you can expect an uplift in attributed conversions of as much as 17%. Implementing Enhanced Conversions have many options of doing it so this guide focus in on one of many ways.

To download the Enhanced Conversions Checklist Click HERE

Finishing the Sale with Email Funnels

• Why you also need to focus on growing your email database (not just relying on Google Ads alone)
• How to collect emails by using lead magnets
• Tips on managing your database so you can send more sales emails and still have an opt rate of below 1%
• What to include in your sales email funnels

eCommerce Campaigns In The November & December Sales Season

The Future of Google & Your Business | Google Sydney Session Wrap Up by Aaron Young

Download Quality Score White Paper Here

How to WIN at Google Ads

In this session, I share with you my Google Ads planner for success. 

Performance Max Vs. Shopping & Search

This Masterclass is a MUST for everyone as I go through some important trends for both eCommerce & Service based campaigns. The focus is on Performance Max and the effect of that Google’s addition of new AI features is having on search & shopping campaigns. Please watch carefully as I do give some warnings from the data that I have been seeing recently.  

Timesaving Workflow Strategies for Google Ads

In this session, I take you through 2 x Core Workflow systems that allow me to effectively manage multiple Google Ads accounts, in fact at one stage I used these systems to manage 2 different Google Ads teams plus over 70 different accounts.

Downloads:

Click here to Access the Weekly Checklist
Click here to Access Optimisation Checklist
Click here to Access eCommerce Optimisation Checklist

Building a Successful Agency & Team | Interview with Lauren Oakes - CEO of Megaphone

It was an ABSOLUTE honour to be able to interview Lauren Oakes the CEO of Megaphone. In this discussion we talked about her journey of becoming CEO at Megaphone and building a team from 30 to 120 people since 2020. Lauren was very generous with her insight & information to sit back & enjoy especially if you are wanting to start your own agency or a successful freelancer career.

Google Ads Bidding Strategies... How they work & how to get them RIGHT!

The AMAZING Performance Max Script with Mike Rhodes

Performance Max campaigns are great, but ONE common theme is that everyone would like to get more data. Introducing Mike Rhodes from Websavvy, who has created an amazing tool for Performance Max.

You can access Mike's Performance Max Script HERE.

And here are Mike's instructions for setting up this script on your Performance Max campaigns HERE.

Reviewing & Optimising Shopping & Performance Max Campaigns

In this session, I show you how I review & optimise my Shopping & Performance Max Campaigns.

My Performance Max Set-up Guide

Step by Step Youtube Video for Performance Max Set-up

Reviewing & Optimising Display & Video Campaigns

In this lesson, I show you how I review & optimise my Display & Video campaigns.

Reviewing & Optimising Search Campaigns

In this lesson, I show you how I review & optimise my Google Search campaigns.

Account Structures for Google Ads

The Changes to Bidding & Keywords

In this session, I focus on the 2 areas that Google is making some major changes being Bidding & Keywords.

Including:

• The Biggest Mistakes I See With Google Ads Bidding Strategies

• The updates to Keyword targeting & implications for Search & Performance Max Campaigns

Get Ready for the Silly Season! [eCommerce Strategies for Sales Periods]

The session notes and Q&A section are in the downloads below.

UX Principles for High Converting Landing Pages

Even with the correct structure for your Google Ads campaign & the right optimisation strategy if your landing pages are not set correctly you will struggle to get results.

In this session we are joined by Richard Fuessel the CEO of Testmate (https://testmate.com.au/). Richard and his company have completed over 10,600 user tests and in this session he gives insight into the core elements required for a high converting website.

PLUS Richard also reviews 4 different websites from community members.

FFR Strategy & Google Algorithm Rules 

For this training session, we focussed on the Google Algorithms that you need to understand in order to be able to make the best optimisation decisions in Google Ads. 

You can also download the slides below.